Blog: planet earth II

Hot on the heels of last week’s S-1 Initial Public Offering prospectus release by Snap Inc, the parent company of Snapchat, was this morning’s announcement that the US messaging service is partnering with BBC Worldwide, the international commercial arm of the BBC, to launch an exclusive series of Planet Earth II shows on Snapchat’s Discover platform in the US and Canada.

Planet Earth II has shown that there’s still such a thing as appointment to view in TV for non-live events. The BBC’s flagship natural history series had 9.2 million views for its season opener on November 6th according to the overnights making it the most watched natural history programme in 15 years.