Blog: MMA

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

DAZN’s belated UK launch: Can it avoid Eleven Sports’ 'mistake’?

Alistair Taylor

24 Jul 2020

Video

Sports

Media & Marketing

DAZN, the anointed ‘Netflix of Sport’, has announced plans to resume launching its services globally via a beta service covering boxing bouts In July and August, for users who have registered their...

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Tale of the Tape: UFC or Bundle Driving ESPN+ Adoption?

Alistair Taylor

11 Feb 2020

adoption

binge -viewing

bundle

Walt Disney’s pureplay sports streaming service ESPN+, which launched back in April 2018, has surpassed 7.6 million paid subscribers, Disney’s chief executive Bog Iger reported during last week’s...

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BT Sport’s Key Ingredient for Competing in an Increasingly Saturated Landscape

Alistair Taylor

22 Nov 2019

American football

basketball

broadcast audience

The strategic dilemma as to whether rights holders should seek revenue over reach when allocating domestic rights is inevitably impacted by how dependent services are on premium rights for securing subscriber...

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Why the UFC Wants to Replicate the Yao Ming effect

Alistair Taylor

25 Jun 2019

athlete

audience culture

brand leverage

The NBA is the third highest grossing league globally, generating $7.4 billion in 2017, behind domestic rivals MLB and NFL. Whereas the MLB and NFL have largely struggled to entice a truly global following,...

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UFC’s Debut on ESPN+ Draws In Record Subs

Alistair Taylor

24 Jan 2019

Bellator

BT

DAZN

The Ultimate Fighting Championship (UFC) debuted on ESPN+ this past weekend, featuring the highly touted championship fight, which saw Henry Cejudo knockout current Bantamweight champion TJ Dillashaw in...

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Mayweather, McGregor and the Changing of the Guard In Premium Sports

Tim Mulligan

1 Sep 2017

Boxing

mayweather

mcgregor

Saturday August 26th saw the biggest prize fight in combative sports history, with unbeaten world welterweight champion Floyd Mayweather in a boxing match against Ultimate Fighting Championship (UFC) fighter...

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