Blog: Madden NFL

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Dealing with Crises During The Crisis Is a Part Of New Normal

Cover image for Dealing with Crises During The Crisis Is a Part Of New Normal
Karol Severin
Sony , EA , and Activision were among companies to postpone marketing events and product release efforts in light of the current protests against police brutality and racism in the United States. The current situation is a stark reminder that just because there is a COVID-19 crisis out there, it doesn’t mean that other world problems are on hold in the meantime.
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Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Alistair Taylor
In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens to stay inside. Now it is almost as if Nike consulted FIFA on its latest marketing campaign ‘Play Inside, Play for the World’, imploring enamored fans to play for the 7.
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