Blog: hip hop

Over the last week, it has been hard to go anywhere, or speak to anyone, without some mention of the epic diss track battle between Drake and Kendrick Lamar. When is the last time we could say that about a pop culture moment? The domination of Taylor Swift’s Eras Tour is arguably the only bit of music news in the last year that managed to cut across every niche and break into “mainstream” conversation.

Over its 50 years, hip hop has gone from a block party in the Bronx to a conquering global culture. It now accounts for almost a quarter of Spotify streams , with three-quarters of users listening to hip hop this year.