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The record label addiction to virality is about the attention recession, too

Cover image for The record label addiction to virality is about the attention recession, too
Tatiana Cirisano
In a painfully-of-the-moment twist of irony, Halsey went viral on TikTok this week for speaking out about the pressure to do just that. “Basically I have a song that I love that I wanna release ASAP, but … my record company is saying that I can’t release it unless they can fake a viral moment on TikTok,” they said .
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