MIDiA Blog - Page 47

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why Instagram is climbing aboard the subscription bandwagon

Cover image for Why Instagram is climbing aboard the subscription bandwagon

Ashleigh Millar

21 Jan 2022

Meta has announced that, following the success that came from its ‘fan subscriptions’ (now called ‘Subscriptions’) trial in June 2020, it will be testing the subscription model on Instagram via a select number of US-based creators.

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Quick take: Gunna’s triumph over The Weeknd is all about moving the culture

Cover image for Quick take: Gunna’s triumph over The Weeknd is all about moving the culture

Tatiana Cirisano

20 Jan 2022

Media and Marketing

For the past week, hip-hop Twitter was buzzing with debate. The Weeknd and Gunna both released surprise albums on 7thJanuary: Dawn FM and DS4EVER , respectively. So, whose album would come out on top? Though The Weeknd is the bigger household name, the two artists’ rollout strategies were remarkab...

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Acquiring Activision is Microsoft’s big bang in games

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Karol Severin

19 Jan 2022

Only last week we wrote about Take-Two acquiring Zynga for $12.7 billion in what was the largest games acquisition in history. But that was last week. This week, that record is beaten more than five-fold, thanks to Microsoft acquiring Activision for an eye-watering $68.

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Music subscriber market shares Q2 2021

Cover image for Music subscriber market shares Q2 2021

Mark Mulligan

18 Jan 2022

subscriber market shares

streaming market shares

MIDiA’s annual music subscriber market shares report is now available here (see below for more details of the report). Here are some of the key findings. The global base of music subscribers continues to grow strongly with 523.

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Why Netflix is leveraging golf and tennis to retain its digital entertainment dominance

Cover image for Why Netflix is leveraging golf and tennis to retain its digital entertainment dominance

Tim Mulligan

18 Jan 2022

commissioning strategy

In an era of rapid change in the entertainment world, one thing remains constant: the power of compelling storytelling. Stories come in many shapes and forms, and, traditionally, sports have dominated live TV’s entertainment offering to consumers.

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Hybrid futures: What 2022 has in store for digital entertainment

Cover image for Hybrid futures: What 2022 has in store for digital entertainment

Hanna Kahlert

13 Jan 2022

Every year, MIDiA puts out its predictions for what the next 12 months (and beyond) have in store for digital entertainment. Last year – the year of the immersive web , we had an 84% success rate, giving readers a head start on 2021 and guiding us in our analysis throughout the year.

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How relevant are awards in the age of Spotify Wrapped?

Cover image for How relevant are awards in the age of Spotify Wrapped?

Keith Jopling

12 Jan 2022

Are awards ceremonies relevant in today's entertainment landscape? The widespread boycott by major movie stars of this year’s Golden Globes is more than a temporary protest and will lead to a major period of re-evaluation for award shows in film, music and across all entertainment formats.

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Time for diversification for Take-Two as it bids to acquire Zynga

Cover image for Time for diversification for Take-Two as it bids to acquire Zynga

Karol Severin

12 Jan 2022

take two interactive

Take-Two Interactive announced an acquisition deal to buy Zynga (pending a 45-day shopping window for Zynga) for $12.7billion. The deal Who got a great deal? It depends on who you ask. It worked out well for the founder and early backers in the end , while those who bought into the company on the da...

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Reaggregation versus siloing in 2022

Cover image for Reaggregation versus siloing in 2022

Tim Mulligan

11 Jan 2022

Service balkanisation

Video in 2022 is going to be shaped by several key trends. On the service side, consolidating the content appeal of subscription video on demand (SVOD) and advertising video on demand (AVOD) through effectively replicating traditional broadcast and linear TV offerings will be key.

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The next evolution of direct-to-fan will be fan-to-fan

Cover image for The next evolution of direct-to-fan will be fan-to-fan

Tatiana Cirisano

10 Jan 2022

Last month, we wrote about creator burnout and the need for more sustainable paths toward financial stability for artists. The abundance of creator platforms has opened the door for anyone to share their music, but it has also turned artists (and other creators) into 24/7 content creation machines w...

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Major label revenue surged in 2021, but what does that mean?

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Mark Mulligan

7 Jan 2022

Major label revenue surged in 2021, but what does that mean? 2021 was an anomalous year for the recorded music market. Two of the majors did an IPO, the pandemic continued to disrupt the marketplace, and major label revenues grew at unprecedented rates.

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Ubisoft+ is coming to Xbox as shifts in distribution continue

Cover image for Ubisoft+ is coming to Xbox as shifts in distribution continue

Karol Severin

6 Jan 2022

games distribution

Ubisoft has announced that its subscription service Ubisoft+, currently available on PC, will come to Xbox in the future. It will also make its upcoming title Rainbox Six Exploration available on Xbox Game Pass and PC Game Pass from day one.

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2022 will be a reckoning point for cultural value in digital entertainment

Cover image for 2022 will be a reckoning point for cultural value in digital entertainment

Hanna Kahlert

5 Jan 2022

The turn of the year has kicked off with a bang for digital entertainment – well in keeping with the 20’s so far. $2.2 million worth of ape jpegs have been stolen . Vinyl sales were reported to have reached a 30-year record .

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The key strategic drivers that will shape D2C video in 2022

Cover image for The key strategic drivers that will shape D2C video in 2022

Tim Mulligan

4 Jan 2022

We are one week away from the Hybrid Futures | MIDiA 2022 Predictions Webinar ,where the MIDiA Research team will be going through the big trends that are sweeping across digital entertainment in 2022.

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Why UK Christmas number ones are the current charity of choice

Cover image for Why UK Christmas number ones are the current charity of choice

Ashleigh Millar

23 Dec 2021

Christmas streams

It is the most wonderful time of year… we get to watch (and influence) the fight for the Official Charts’ UK Christmas number one. And in the lead for, arguably, the most coveted spot in UK music is none other than internet star LadBaby, featuring his wife and pop icons Ed Sheeran and Elton John...

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Formula One’s rise of the creators shines a ray of hope on the future of the sport

Cover image for Formula One’s rise of the creators shines a ray of hope on the future of the sport

Srishti Das

22 Dec 2021

Creator economy

Last week marked the end of an eventful year for Formula One with the tight championship fight between Max Verstappen and Lewis Hamilton. The hue and cry over the International Automobile Federation (FIA) regulations was a popular point of discussion among motor sports fans around the world.

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Is CNN+ an idea ahead or behind the video D2C times?

Cover image for Is CNN+ an idea ahead or behind the video D2C times?

Tim Mulligan

21 Dec 2021

Business Strategy

International news network CNN looks like it finally has a launch date for its direct-to-consumer (D2C) subscription service CNN+. According to Bloomberg , the D2C service is due to launch in March at a price point of $5.

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How SZA is building a model for fan base advisory boards

Cover image for How SZA is building a model for fan base advisory boards

Tatiana Cirisano

20 Dec 2021

Earlier this month, SZA scored her highest-charting solo single with the breakup track ‘I Hate U’. Perhaps the more interesting milestone for us is that ‘I Hate U’ marks the second time she has reached new career heights by using her fans as an advisory board for single releases, following �...

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2022 MIDiA predictions: the year of the creator

Cover image for 2022 MIDiA predictions: the year of the creator

Mark Mulligan

20 Dec 2021

midia predictions

MIDiA Research Predictions

Media and Marketing

With 2021 nearly behind us, and 2022 fast approaching, it is that of year for the MIDiA predictions report. We have been publishing our predictions reports since 2016, and apart from being good fun to do, we have also established a pretty good track record of success.

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Why the NFT hype will inevitably reach a (painful) normalisation point

Cover image for Why the NFT hype will inevitably reach a (painful) normalisation point

Hanna Kahlert

17 Dec 2021

Few conversations are safe from the inevitable NFT mention these days, with everything from complimentary digital badges from events , to art sale authentication , to the whopping $25 million in music industry revenue that was generated in March 2021 during the early stages of the hype.

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