MIDiA launches video creator economy vertical as AI delivers transformative growth
Keeping step with AI’s impact on the video creation industry can be a daunting prospect. Ways of working that have existed for decades are being reorientated around generative AI tools. With these changes comes opportunities, risks and plenty of questions: AI is poised to open the gates to more entry-level creators, but to how many? And how will well-established creators – and the wider value chain – adapt to a new tool kit that majors on speed and productivity? Demystifying AI’s impact has been a key focus for MIDiA Research in recent months.
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