Blog: Bifurcation

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Hold or twist? The music industry’s innovation dilemma

Cover image for Hold or twist? The music industry’s innovation dilemma
Mark Mulligan
As Clayton Christensen identified in The Innovator’s Dilemma, there are two types of innovation: sustaining innovation and disruptive innovation. Sustaining innovation is what companies do to enhance existing business models, while disruptive innovation is typically driven by new entrants – insurgents looking to make markets by turning established ones upside down.
min read
Read more …