Blog: 6997

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Will audio have a seat at the creator economy table?

Rutger Rosenborg

18 Dec 2024

Amazon Music

Spotify

Podcasts

As 2024 comes to a close, it is worth reflecting on this year’s audio trends and where we expect things to head in 2025. Per our recent report, ‘ MIDiA’s 2025 predictions: It’s social’s stage now ’, social platforms will continue to take centre stage on the heels of the creator economy reshaping entertainment in the first half of the 2020s.

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Audio is incidental: Why Spotify wants to become a creator ecosystem

Rutger Rosenborg

11 Dec 2024

Spotify

Spotify Wrapped

Podcasts

First there were artists, and then there were podcasters. Now, there are artists, creators, and authors on Spotify. As we covered at the end of November, Spotify has officially renamed its Spotify for Podcasters hub to Spotify for Creators as the company looks to unlock the power of video in podcasting .

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Is Spotify’s new monetisation model unlocking the power of video in podcasting?

Rutger Rosenborg

21 Nov 2024

Podcasts

Video podcasts

Spotify

In October, MIDiA positioned Spotify’s video push as both a strategic move against YouTube and also as an evolution in the platform from music-first to audio-first to format agnostic. As we noted, the company’s mission statement is “ to unlock the potential of human creativity — by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it ”.

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