MIDiA Blog - Page 40

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Meta leans in to the creator economy

Hanna Kahlert

21 Jun 2022

Quick take: Why Xbox All Access could be the ultimate recession winner

Karol Severin

17 Jun 2022

Inflation

global recession

cost-of-living

Xbox All Access has been around for a while now, though with a limited reach (currently only available in 12 markets). While it was always going to play an integral part in Xbox’s cross-platform (and ultimately console-less) future, its uptake, or even appeal, may have been lost among flashier news around big acquisitions, as well as developments with cloud gaming or Game Pass.

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Why today’s music creators are no longer playing the fame game

Tatiana Cirisano

16 Jun 2022

Music streaming

Music creators

Creator economy

Since the music industry’s beginnings, success has been tied to fame and fortune. But as more and more artists grow dissatisfied with the harsh economics of streaming, their strategies are changing — and so are their very definitions of success.

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Why (and how) Apple has now fundamentally disrupted sports

Tim Mulligan

16 Jun 2022

Apple

AppleTV+

MLS

On Tuesday June 14th, Apple announced that it had secured the exclusive 10-year rights to broadcast the fastest growing football league in the world; the MLS. From 2023 through to 2032, live broadcast MLS matches will only be viewable through a new MLS streaming service, which will be exclusively available on the Apple TV app.

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What Roku brings to an under-pressure Netflix

Tim Mulligan

15 Jun 2022

Netflix

roku

Video

Rumours are swirling in the streaming world that under-fire Netflix could be about to acquire Roku. For the world’s leading streaming video on demand (SVOD) service to even consider acquiring a leading independent media player manufacturer shows just how quickly the world of streaming is coming up against the economic reality of 2022.

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The future of entertainment innovation lies in exclusive experiences, not content

Hanna Kahlert

15 Jun 2022

Media and Marketing

Innovation

Content

In the age before digital engagement went mainstream, entertainment had clear access channels and multiple price points. Video was able to rely on movie tickets, (expensive) TV sets, and the individual purchases of cable subscriptions, video tapes, DVDs, Blu-rays, and their associated equipment; the closest equivalent to subscriptions were Blockbuster or Netflix DVD rental memberships.

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Audio is the new spinoff

Annie Langston

14 Jun 2022

Podcasts

Batman

Spotify

Beloved stories can transcend time, not only in their messages or characters but in the format in which they are told. When DC announced its deal with Spotify to develop podcast series, not only did it signal yet another major company venturing into audio but an opportunity to expand classic stories to new generations of listeners, as well as giving old fans a new way to enjoy their favourite stories.

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The Kate Bush resurgence shows that music consumption has no time stamp

Keith Jopling

13 Jun 2022

Strategy

Spotify

Streaming

There are not many good news stories at the moment. It has brightened up my summer a little, though, to see music legend Kate Bush (or ‘our Kate’ if you happen to be British) acknowledge that her song, ‘Running Up That Hill’ , has been “given a whole new lease of life” thanks to the recent sync on the Netflix series Stranger Things.

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Netflix could build a fandom platform with a potential bid for Formula One broadcast rights

Srishti Das

10 Jun 2022

Netflix

attention recession

Formula One

MIDiA predicted the arrival of the attention recession in February 2021, stating that the lockdown-driven increased demand for entertainment would not continue with in real life (IRL) making a comeback.

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Xbox to rid large games of a key competitive weapon

Karol Severin

10 Jun 2022

Xbox

cloud gaming

games streaming

Xbox is looking simply unstoppable these days. After announcing the Xbox Everywhere vision, it has confirmed that besides the announced ‘puck’ in the works, it is indeed bringing the Xbox App into Samsung’s 2022 smart TVs.

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Why Spotify’s TAM is only part of the story

Mark Mulligan

9 Jun 2022

TAM

addressable audience

Spotify

Spotify just held an investor day in which it ran through its vision for growth. Spotify has long touted the concept of its total addressable market (TAM), its path to a billion users and the role of emerging markets as the surest path to this figure.

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O’Brien purchase targets millennials, but what about the rest?

Annie Langston

9 Jun 2022

SiriusXM

Radio

Gen Z

The audio battle started with major network acquisitions, such as Amazon’s purchase of Wondery and Spotify’s acquisitions of Gimlet , The Ringer and Paracast . Now, SiriusXM is stepping into the ring with its purchase of Conan O’Brien’s network Team Coco.

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The Morbius flop demonstrates the importance of measuring sentiment, not just engagement

Hanna Kahlert

8 Jun 2022

morbius

Sony

its morbin time

The Marvel films franchise has been one of the most reliable box office attractions of the last decade. Thus, when the latest instalment, Morbius , was due to be released, expectations were high: the film was expected to gross around $33 million on its opening weekend, with some estimates as high as $40-50 million.

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Retention and engagement are both key to streaming resilience in 2022

Tim Mulligan

7 Jun 2022

retention

Engagement

attention recession

The great video subscriber gains made between the D2C big bang era of 2019 and 2021, and the engagement gains of the Covid-19 pandemic, are being eclipsed by the increasing pressures of the attention economy and the cost of living crisis.

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Podcasts are fuelling TV hits — will this help audio listenership?

Annie Langston

1 Jun 2022

Podcasts

Content

While podcasts continue to find a seat at the mainstream entertainment table, it is becoming the content behind the curtain of some of the biggest television shows. Some of the most popular shows of this past year – The Thing About Pam, The Dropout – are based on popular podcast series.

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TikTok tests ‘clear mode’ as consumers struggle with what is a distraction and what is not

Hanna Kahlert

1 Jun 2022

TikTok

clear mode

distraction

The announcement of TikTok testing a distraction-free ‘clear mode’ might come across as ironic, given the ‘distraction’-prone default use case of most social media platforms. Is TikTok not already a distraction from other things? What is left if a ‘distraction free’ mode is activated? Yet it is exactly this paradox of perception that makes the development interesting.

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The end of BBC Four and CBBC heralds the start of streaming realism for the BBC

Tim Mulligan

1 Jun 2022

BBC

Video

Business Strategy

Last week’s announcement by BBC’s director general Tim Davie that the BBC is scrapping its two linear TV channels, BBC Four and CBBC, was both bold and pragmatic. The BBC is arguably going through its most challenging period in its history as it approaches its centenary this coming October.

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Burning out and fading away: the exhausting job of marketing new music

Keith Jopling

31 May 2022

Streaming

Marketing

Online video

The recent protests by music artists about the pressures of keeping up a constant presence on social media are disconcerting in an age when many artists are struggling with mental health issues and wellbeing.

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Snap is the latest victim of the attention recession

Richard Broadhurst

30 May 2022

Snap

Social media

attention recession

Snap is the latest victim of the attention recession Snap is among the many companies suffering headwinds in the current macroeconomic environment. This past week, following a profit warning memo, sent by founder Evan Spiegel, shares of the California-based company lost 41% in the space of a single trading session.

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The record label addiction to virality is about the attention recession, too

Tatiana Cirisano

26 May 2022

Social media

Content Creators

Creator economy

In a painfully-of-the-moment twist of irony, Halsey went viral on TikTok this week for speaking out about the pressure to do just that. “Basically I have a song that I love that I wanna release ASAP, but … my record company is saying that I can’t release it unless they can fake a viral moment on TikTok,” they said .

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