Product Strategy | MIDiA Research

Business Strategy

Are we reaching peak fandom?

Cover image for Are we reaching peak fandom?

Mark Mulligan

1 May 2025

Business Strategy

With streaming revenue growth slowing to 6.2% in 2024, the recorded music industry’s attention is firmly fixed on superfans as the ‘get out of jail free’ card. The growing sophistication of artist merch has reached the stage where fans can buy Taylor Swift fashion bags and shop her jewelry ran...

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“Just because a song is viral doesn’t mean it’s good” and that’s a real problem for artists

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Laura Fisher

1 May 2025

I saw this statement shared (ironically, virally) as a post on Instagram over the weekend. My initial thought – from the perspective of someone who has never paid much mind to chart placements – was: “ well , yeah .

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How economic volatility will impact US labels’ fandom monetisation push

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Olivia Jones

25 Apr 2025

Business Strategy

It has been an eventful few weeks for the global economy, to put it mildly. Since President Trump’s initial announcement calling for a universal baseline tariff on foreign imports to the US at the beginning of this month, global financial markets have been in flux, affecting nearly every sector fr...

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What does it mean for OpenAI to go social?

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Hanna Kahlert

24 Apr 2025

Business Strategy

Key takeaways from this blog: Tech giants are doubling down on AI, with social seemingly the next frontier for innovation OpenAI may be flipping the script: not adding AI to a social platform, but building social around AI This could change how we create and share online – but potentially conflict...

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The music industry wants solutions. But do listeners see problems?

Cover image for The music industry wants solutions. But do listeners see problems?

Tatiana Cirisano

17 Apr 2025

Business Strategy

Music streaming

Key takeways from this blog: The music industry’s next phase of growth depends on solving real problems faced by multiple stakeholders – not just one group in isolation Areas like live music demand, fan engagement, and discovery offer clues about where meaningful overlaps might exist MIDiA spotl...

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The future of (US) TikTok
Implications for the social marketplace

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Hanna Kahlert

April 2025

Social

Business Strategy

TikTok

TikTok has played a significant role in digital culture over the last five years, driven largely by pandemic-era adoption and knock-on effects. From marketing strategies to viral trends, it has become inextricable from Gen Z culture. Yet it now faces risk of disruption in the US and possibly beyond as a result.

Creators want to learn, and Adobe’s AI assistants want to listen

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Ben Woods

11 Apr 2025

Business Strategy

Key takeaways from this blog: Creators want more than just productivity. Over half of video creators want tools that help them improve their skills, not just speed up production (according to MIDiA's Video Creator Tools Survey Q2 2024) AI assistants should support and engage creators.

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Chaos and uncertainty: Tariffs’ impact on gamers and the games market

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Rhys Elliott

10 Apr 2025

Business Strategy

Tariff turmoil related to the US’ trade war is intensifying. Other countries have retaliated, and while Trump has eased tariffs in some countries, the situation is far from being resolved. The tariffs have major implications for the games market in the US.

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We pinpointed the right price for Super Premium. Here is how

Cover image for We pinpointed the right price for Super Premium. Here is how

Tatiana Cirisano

8 Apr 2025

Business Strategy

Music streaming

There is broad consensus across the music industry that it is time to introduce new tiers for streaming, including one with extra benefits that is often nicknamed “Super Premium”, or “Supremium” for short.

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Breaking saturation
Music streaming pricing strategy

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Tatiana Cirisano and Perry Gresham

April 2025

Labels

Subscriptions

Streaming

Nearly two decades into the streaming era, established subscription markets like the US are approaching saturation. While growth pockets for standard subscriptions remain, the next stage is about raising average revenue per user through both price increases and user segmentation.

From games to social media: What the Switch 2 Direct says about Nintendo

Cover image for From games to social media: What the Switch 2 Direct says about Nintendo

Rhys Elliott

3 Apr 2025

Business Strategy

Nintendo finally lifted the curtain on the Switch 2, its software lineup, and some new social features, revealing more about Nintendo’s cross-entertainment future. In this blog, we will discuss two big takeaways from the Switch 2 Direct.

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Is streaming music's final form? And if not, what's next?

Cover image for Is streaming music's final form? And if not, what's next?

Tatiana Cirisano

3 Apr 2025

Business Strategy

Key takeaways from this blog: Music is not stuck – it is shifting. Fans now engage through remixes, memes, and behind-the-scenes content, not just through streaming Streaming is losing cultural ground.

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Public Service Broadcasting in the digital age: why differentiation is non-negotiable

Cover image for Public Service Broadcasting in the digital age: why differentiation is non-negotiable

Laura Fisher

2 Apr 2025

Business Strategy

Key takeaways from this blog: Streaming platforms now dominate entertainment, resharping audience expectations for entertainment However, public service broadcasters still have an important role to play in the media landscape, offering trust in an era of misinformation MIDiA argues that, in order to...

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Welcome to the brand new MIDiA

Mark Mulligan

2 Apr 2025

Business Strategy

Today we are proud to announce the next iteration of MIDiA Research. 2024 marked MIDiA’s tenth year, and in the preceding decade we broke brave new ground for entertainment business analysis. We introduced market shaping concepts such as fragmentation, scenes, peak attention, the tyranny of choice...

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Is it too soon to be talking about podcast superfans?

Cover image for Is it too soon to be talking about podcast superfans?

Rutger Rosenborg

28 Mar 2025

Business Strategy

Key insights from this blog: Podcasting faces challenges on its way to becoming a mainstream format on the level of radio, music, and TV While the medium excels at creating a sense of community and personal connection, discovery and accessibility hurdles have so far held podcasts back Supported by o...

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85% of Rocket League players do NOT count electronic music as a favourite music genre – own goal or opportunity?

Cover image for 85% of Rocket League players do NOT count electronic music as a favourite music genre – own goal or opportunity?

Rhys Elliott

28 Mar 2025

Business Strategy

Key takeaways from this blog: Only 15% of Rocket League players list EDM as a top genre, per MIDiA data, despite its dominance in the game Players are twice as likely than average to prefer EDM, often due to in-game exposure (per MIDiA interviews) Psyonix should diversify its soundtrack, as explored...

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Music subscriber market shares 2024: Slowdown? What slowdown?

Cover image for Music subscriber market shares 2024: Slowdown? What slowdown?

Mark Mulligan

27 Mar 2025

Business Strategy

Record label streaming revenue growth slowed to 6% in 2024 but there was no such slowdown in subscriber growth. In our just published ‘ Music subscriber market shares Q4 2024 ’ report, we reveal that the 85 million net* new subscribers added in 2024 was only two million less than in 2023, result...

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Music subscriber market shares Q4 2024
Full stream ahead

Cover image for Music subscriber market shares Q4 2024

Mark Mulligan, Tatiana Cirisano, Mark Qi, Olivia Jones and Laura Fisher

March 2025

music subscriber market shares

Business Strategy

Streaming market metrics are bifurcating. Label streaming revenues were up in 2024, indicating a much anticipated slow down in revenue growth. Yet, at the same time, music subscriber growth was nearly double that of label streaming revenues for 2024. As is so often the case, there are many factors at play.

The BBC, Channel 4, and the risk of giving too much to YouTube

Cover image for The BBC, Channel 4, and the risk of giving too much to YouTube

Ben Woods

26 Mar 2025

Business Strategy

Key insights from this blog: As YouTube has skyrocketed in popularity, it has become an unexpected challenge for the UK's public service broadcasters These broadcasters are also facing challenges from streaming services, which can afford bigger budget productions and big-name talent MIDiA explores h...

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The music industry’s weakest link: Getting from A to B

Cover image for The music industry’s weakest link: Getting from A to B

Tatiana Cirisano

20 Mar 2025

Business Strategy

Key insights from this blog: The music industry is missing a key step when it comes to supporting and growing artists As the landscape of the industry has changed, most notably a loss of a mainstream monoculture, the traditional ways of discovery and promotion no longer work for new and smaller arti...

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Showing 61 to 80 of 1074 results.