Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Ad-supported music market shares Spotify ascending
Why audience ownership is the driving force behind creator IP expansions
NewJeans never die: What the year-long scandal means for K-pop’s global expansion
The AI-social media dilemma: Can TikTok, Meta, and diVine curb low-quality content without hurting creators?
Creator wellbeing Optimising time and battling burnout
ARC Raiders is disrupting the games industry: What developers can learn from its success
Cross-platform success Using social platforms to build audience and fandom
Valve announces new Steam Hardware: What the launch means for gaming
The future of record labels: Shifting sands
(di)Vine is back: Is there space for another short-form video app?
Amazon winding down New World may signal the end of Western-developed MMORPGs
The future of labels Shifting sands
Online radio and community building: A closer look at NTS’ Don’t Assume Day
Brands and social TV: The next big entertainment power move
The end of the Console Wars? What Xbox’s shift means for the future of gaming
Shifting headwinds for AI Transitioning from disruptor to status quo
The State of the Video Creator Economy The road to one billion creators
Forget catalogue; creators are the new valuable IP
