Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The future of labels Shifting sands
Online radio and community building: A closer look at NTS’ Don’t Assume Day
Brands and social TV: The next big entertainment power move
The end of the Console Wars? What Xbox’s shift means for the future of gaming
Shifting headwinds for AI Transitioning from disruptor to status quo
The State of the Video Creator Economy The road to one billion creators
Forget catalogue; creators are the new valuable IP
The future of music streaming: Change or be changed
The future of music streaming Change or be changed
The ‘TikTok of AI’ – why OpenAI’s Sora 2 will disrupt social media
The winning formula for Grand Theft Auto VI Games pricing strategy
Creators as IP A 'personal brand' is an investment opportunity
Tokyo Game Show 2025: What’s in store for the future of gaming?
AI in radio: How to use AI and retain humanity
The power of audio: Reflections on the Radio Academy Festival
Gen Z social habits spell trouble for music discovery
What the AAA video game industry can learn from indie success
All eyes, no ears: New MIDiA data shows why virality is not building fandom
