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Business Strategy

MIDiA Research 2024–2030 global podcast forecasts
Road to a $10 billion business

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Mark Qi and Rutger Rosenborg

March 2024

Business Strategy

The temporary digital consumption boom of the pandemic gave way to an inflationary landscape fuelled by global supply chain issues and geopolitical crises. While inflation levelled out in 2023, the residual effects of post-pandemic economics continued to reverberate throughout media and tech.

Virtual influencers
The opportunity for brands and creative agencies

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Ben Woods

March 2024

Business Strategy

Creator economy

Brands and creative agencies can claim a larger slice of the creative economy as adoption of virtual influencer content accelerates. Cheaper to run, with higher productivity rates and more monetisation options, virtual influencers provide an opportunity for brands to secure a greater return on their marketing investment.

Why Prime Video's Mr Beast gamble can fuel Amazon's advertising business

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Ben Woods

25 Mar 2024

Amazon Prime Video has embarked on a big bet that could reshape the relationship between streaming TV and content creators. Long rumoured, the deal between YouTube superstar Mr Beast and Prime Video was made official on Tuesday (March 19th, 2024) with some headline grabbing details.

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As Spotify corners audiobooks, Audible eyes functional audio

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Rutger Rosenborg

22 Mar 2024

Over the course of 30 years, Audible’s catalogue has grown to include more than 470,000 audiobooks, at least according to their own ads . In less than a year, Spotify’s catalogue has grown to include more than 200,000 audiobooks, which is already 42.

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Recorded music market 2023
Back to life

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Mark Mulligan

March 2024

Business Strategy

After a slower 2022, the global recorded music market returned to strong growth in 2023. It was, however, also the first year that the artists direct segment lost market share, with changes to the streaming ecosystem already beginning to take effect. This report presents recorded music market revenues by format as well as market shares for key labels and other industry segments.

Global recorded music revenues grew by 9.8% in 2023

Cover image for Global recorded music revenues grew by 9.8% in 2023

Mark Mulligan

18 Mar 2024

recorded music 2023

recorded music revenues

Growth is back! After a slower 2022, global recorded music revenues grew by 9.8% in 2023 to reach $35.1 billion, compared to 7.1% in 2022, which means that the market is now more than double (124.5%) the size it was in 2015.

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MIDiA independent label and distributor survey

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Mark Mulligan

14 Mar 2024

Independent labels

MIDiA is fielding its annual independent label and distributor survey . This is the chance for the independent sector to have its voice heard. Given all of the changes that are taking place in the streaming economy, there has perhaps never been a more important time for this.

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BarbenHeimer needs to usher in media fusion to fully revitalise cinema

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Tim Mulligan

13 Mar 2024

In many ways the 96th Academy Awards was positioned as the critical confirmation of last year’s double blockbuster performances of Oppenheimer and Barbie . Collectively, these titles generated $2.4 billion at the box office in 2023 and were heralded as announcing the return of cinema to the heart of the cultural zeitgeist.

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BE THE CHANGE
Gender equity in music

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Hanna Kahlert, Tatiana Cirisano, Sophia Oleksiyenko, Ashleigh Millar, Samuel Griffin and Kazia Rothwell

March 2024

Business Strategy

Audience Insight

In many ways, women ruled the music industry in 2023. Women swept the 2024 Grammy Awards, winning all the “big four” categories. Taylor Swift and Beyoncé completed record-breaking tours and, according to the USC Annenberg Inclusion Initiative, the share of women artists on Billboard’s US Hot 100 year-end chart reached a 12-year high of 35%.

New audiobook pricing gives Spotify the best of both worlds

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Rutger Rosenborg

6 Mar 2024

In late 2023, Spotify slowly started rolling out audiobooks to Premium subscribers in select markets . In contrast with Spotify’s unlimited supply of music, Premium subscribers were allotted 15 hours (roughly two audiobook equivalents, according to Spotify) of audiobook listening per month.

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Is BritBox International the missing commercial streaming catalyst for the BBC?

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Tim Mulligan

4 Mar 2024

Business Strategy

Last Friday, ITV announced the sale of its entire 50% interest subscription video on demand (SVOD) service to its partner and fellow shareholder, BBC Studios (the commercial arm of the BBC). BritBox was Launched in in 2017 as a joint venture between BBC Studios and ITV.

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TikTok highlights the importance of publishing — and lack of songwriter services

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Tatiana Cirisano

29 Feb 2024

It is no news flash that the music business has a reputation for undervaluing songwriters. Despite being arguably the most important part of the song, the shift to streaming has been even more disastrous for songwriters’ remuneration than artists.

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Paramount is on the right track but does it have enough time?

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Tim Mulligan

29 Feb 2024

Yesterday, Paramount announced its full year 2023 financial results. The numbers were stark, with revenues down 2% to $29.7 billion and an operating loss of $451 million. The stock price declined at the end of the day by 1.

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Quick take: The games industry health check

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Karol Severin

27 Feb 2024

In recent weeks and months, a growing number of people have been asking: “What is going on with the games industry?”, “Is the games industry doomed now?”, “Is it done growing?”, “If neither a new Switch or GTA 6 are getting released this year, is the games industry going to have a weak year?”, or some other typically sceptical permutation thereof.

min read

What indie book publishers can gain from audiobooks

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Rutger Rosenborg

22 Feb 2024

Music streaming

In the music industry, three major labels generate the lion’s share of revenue: Universal, Sony, and Warner. In the book publishing industry, the “big five” publishers dominate: Penguin Random House, Hachette, Macmillan, Simon & Schuster, and HarperCollins.

min read

Audio substitute threat
Measuring consumer time allocation

Cover image for Audio substitute threat

Rutger Rosenborg

February 2024

Streaming

cannibalization

Radio

All forms of entertainment compete not only for the same time, but increasingly for the same digital real estate. As audio streaming platforms move towards all-in-one access to multiple formats, both platforms and content providers must understand the threats of substitution and cannibalisation from within.

Social is the new streaming… but the cracks are already showing

Cover image for Social is the new streaming… but the cracks are already showing

Hanna Kahlert

22 Feb 2024

When streaming first overtook music, it did so by force. Audiences quickly latched on to the freedoms of digital life and the accessibility of music on the internet. Piracy was on the rise and downloading music via Napster and LimeWire became a shared memory for millennials.

min read

Expect Warner Bros. Discovery’s forthcoming full year 2023 results to open up vital strategic choices

Cover image for Expect Warner Bros. Discovery’s forthcoming full year 2023 results to open up vital strategic choices

Tim Mulligan

20 Feb 2024

Warner Bros. Discovery

On Friday, Warner Bros. Discovery (WBD) will announce its full year 2023 financial results to investors in its fourth quarter 2023 earnings call . It is going to make for hard reading by both investors and WBD senior management alike.

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Are Prime Gaming subscriptions the drug that Twitch cannot live without?

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Ben Woods

19 Feb 2024

Twitch chief executive Dan Clancy has been quick to reshape the livestreaming platform since taking charge just shy of a year ago. Clancy has cooled competition with YouTube and Kick and taken the wind out of exclusive deals by backing multi-streaming.

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Why the Xbox announcement is an important and strategically smart nod to developers

Cover image for Why the Xbox announcement is an important and strategically smart nod to developers

Karol Severin

16 Feb 2024

Xbox announcement

Xbox announced on its podcast with Phil Spencer, Sarah Bond and Matt Booty, that it is bringing four of its titles to other consoles. While no specific titles were named, it ruled out Starfield and Indiana Jones, and mentioned that two of the games are community driven and the remainder are smaller games that may have reached a plateau on Xbox.

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