Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The future of (US) TikTok Implications for the social marketplace
Creators want to learn, and Adobe’s AI assistants want to listen
Chaos and uncertainty: Tariffs’ impact on gamers and the games market
We pinpointed the right price for Super Premium. Here is how
Breaking saturation Music streaming pricing strategy
From games to social media: What the Switch 2 Direct says about Nintendo
Is streaming music's final form? And if not, what's next?
Public Service Broadcasting in the digital age: why differentiation is non-negotiable
Welcome to the brand new MIDiA
Is it too soon to be talking about podcast superfans?
85% of Rocket League players do NOT count electronic music as a favourite music genre – own goal or opportunity?
Music subscriber market shares 2024: Slowdown? What slowdown?
Music subscriber market shares Q4 2024 Full stream ahead
The BBC, Channel 4, and the risk of giving too much to YouTube
The music industry’s weakest link: Getting from A to B
A model for a new music streaming industry
Audio creators are the creator economy's unsung heroes
The audio creator opportunity Audio creator behaviours and monetisation potential
