Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Flipping the script Game IP transmedia needs to evolve
Unintended consequences – the year ahead for streaming
What “Make Hollywood Great Again” really means for entertainment
Music catalogue market 2.0 Bringing yesterday’s hits into the business of tomorrow
Are we reaching peak fandom?
“Just because a song is viral doesn’t mean it’s good” and that’s a real problem for artists
How economic volatility will impact US labels’ fandom monetisation push
What does it mean for OpenAI to go social?
The music industry wants solutions. But do listeners see problems?
The future of (US) TikTok Implications for the social marketplace
Creators want to learn, and Adobe’s AI assistants want to listen
Chaos and uncertainty: Tariffs’ impact on gamers and the games market
We pinpointed the right price for Super Premium. Here is how
Breaking saturation Music streaming pricing strategy
From games to social media: What the Switch 2 Direct says about Nintendo
Is streaming music's final form? And if not, what's next?
Public Service Broadcasting in the digital age: why differentiation is non-negotiable
Welcome to the brand new MIDiA
