Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The problem with content
From fans to superfans | What’s missing from the games industry
Music creator survey Creation: Rise of the new breed
Indie labels are trading quantity for quality as they let go of the “volume game”: MIDiA’s latest label survey
TikTok’s PineDrama points to social media’s anti-social trajectory
Independent label and distributor survey Less is more
Is 2026 the year a western country finally bans a major social platform?
Splice x MIDiA Sounds of 2026 House on the rise
Why predictions matter – and MIDiA’s take on 2026
K-pop’s global bifurcation: A genre at a crossroads
A year of change behind us, a new epoch ahead: Predicting 2026
MIDiA Research 2026 predictions Change is the constant
Ad-supported music market shares Spotify ascending
Why audience ownership is the driving force behind creator IP expansions
NewJeans never die: What the year-long scandal means for K-pop’s global expansion
The AI-social media dilemma: Can TikTok, Meta, and diVine curb low-quality content without hurting creators?
Creator wellbeing Optimising time and battling burnout
ARC Raiders is disrupting the games industry: What developers can learn from its success
