Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
K-pop’s global bifurcation: A genre at a crossroads
A year of change behind us, a new epoch ahead: Predicting 2026
MIDiA Research 2026 predictions Change is the constant
Ad-supported music market shares Spotify ascending
Why audience ownership is the driving force behind creator IP expansions
NewJeans never die: What the year-long scandal means for K-pop’s global expansion
The AI-social media dilemma: Can TikTok, Meta, and diVine curb low-quality content without hurting creators?
Creator wellbeing Optimising time and battling burnout
ARC Raiders is disrupting the games industry: What developers can learn from its success
Cross-platform success Using social platforms to build audience and fandom
Valve announces new Steam Hardware: What the launch means for gaming
The future of record labels: Shifting sands
(di)Vine is back: Is there space for another short-form video app?
Amazon winding down New World may signal the end of Western-developed MMORPGs
The future of labels Shifting sands
Online radio and community building: A closer look at NTS’ Don’t Assume Day
Brands and social TV: The next big entertainment power move
The end of the Console Wars? What Xbox’s shift means for the future of gaming
