Product Strategy | MIDiA Research

What podcast slowdown? 1.2 billion people will be listening by 2030

11 Apr 2024

Is podcasting slowing or growing? Both, as it turns out. With marketing and advertising budget cuts contributing to layoffs and cancellations at major podcasting players like Spotify and NPR, 2023 was...

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Ideas are king in the land of AI video creation

Ben Woods

11 Apr 2024

video creator tools

creator economy

social video

Those with doubts about the impact of AI on video creation should watch Air Head . The surrealist short film about a man with a balloon for a head was pieced together using OpenAI’s Sora , the text-to-video...

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Mainstreaming the metaverse
The Apple Vision Pro and entertainment’s opportunity

Cover image for Mainstreaming the metaverse

Tim Mulligan

April 2024

Business Strategy

The Q1 2024 US launch of the Apple Vision Pro virtual reality (VR) / augmented reality (AR) device has reignited interest in the metaverse, a bus that has so far stubbornly refused to arrive. Apple’s...

The rise of the IP bank

Tim Mulligan

10 Apr 2024

IP Bank

ip

metaverse

Post-lockdown saw the rise of media fusion into mainstream media formats, with games titles such as The Last of Us being made into episodic TV series. This followed the metaverse V1 experiences of live...

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Steam is the unlikely winner of the modern console wars – for now

Rhys Elliott

4 Apr 2024

xbox

playstation 5

Sony

Thanks to console manufacturers and third-party publishers moving content to Steam, Valve now boasts one of the most diverse AAA offerings on the market, benefitting from new strategies adopted by Xbox...

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Spotify wants to make podcasts a marketing driver for music

Rutger Rosenborg

4 Apr 2024

Podcasts

Music Streaming

music industry

Last summer, Variety published an article about the effect Alex Cooper’s Call Her Daddy podcast has on boosting the streams of her musician guests . According to Spotify, Anitta’s streams increased...

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Disney’s IP bank is its ultimate superpower which it needs to double down on investing in hybrid IRL success

Tim Mulligan

4 Apr 2024

Disney

ar

VR

Disney’s annual shareholder meeting has confirmed that its management team, led by streaming and IP visionary Bob Iger, remains firmly in control of the media major’s destiny by thwarting Nelson Peltz’s...

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Take-Two acquires Gearbox as cross entertainment synergies ramp up

Karol Severin

28 Mar 2024

take two interactive

gearbox

embracer

We have barely made it to the end of the first calendar quarter of 2024 and MIDiA’s prediction about a $100 million+ acquisition in the games industry has panned out. Take-Two Interactive (Take-Two)...

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AI could enable a golden age of audio piracy

Rutger Rosenborg

28 Mar 2024

audiobooks

Podcasts

Spotify

Everyone knows the story: In the early 2000s, peer-to-peer (P2P) file-sharing platforms like Napster, Kazaa, and LimeWire helped digital music piracy proliferate, ultimately decimating recorded music revenue...

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MIDiA Research 2024–2030 global podcast forecasts
Road to a $10 billion business

Cover image for MIDiA Research 2024–2030 global podcast forecasts

Mark Qi and Rutger Rosenborg

March 2024

Business Strategy

The temporary digital consumption boom of the pandemic gave way to an inflationary landscape fuelled by global supply chain issues and geopolitical crises. While inflation levelled out in 2023, the residual...

Virtual influencers
The opportunity for brands and creative agencies

Ben Woods

March 2024

Business Strategy

Brands and creative agencies can claim a larger slice of the creative economy as adoption of virtual influencer content accelerates. Cheaper to run, with higher productivity rates and more monetisation...

Why Prime Video's Mr Beast gamble can fuel Amazon's advertising business

Ben Woods

25 Mar 2024

mr beast

YouTube

Prime Video

Amazon Prime Video has embarked on a big bet that could reshape the relationship between streaming TV and content creators. Long rumoured, the deal between YouTube superstar Mr Beast and Prime Video was...

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As Spotify corners audiobooks, Audible eyes functional audio

Rutger Rosenborg

22 Mar 2024

audiobooks

Podcasts

Spotify

Over the course of 30 years, Audible’s catalogue has grown to include more than 470,000 audiobooks, at least according to their own ads . In less than a year, Spotify’s catalogue has grown to include...

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Recorded music market 2023
Back to life

Cover image for Recorded music market 2023

Mark Mulligan

March 2024

Business Strategy

After a slower 2022, the global recorded music market returned to strong growth in 2023. It was, however, also the first year that the artists direct segment lost market share, with changes to the streaming...

Global recorded music revenues grew by 9.8% in 2023

Mark Mulligan

18 Mar 2024

recorded music 2023

recorded music revenues

music revenues

Growth is back! After a slower 2022, global recorded music revenues grew by 9.8% in 2023 to reach $35.1 billion, compared to 7.1% in 2022, which means that the market is now more than double (124.5%) the...

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MIDiA independent label and distributor survey

Mark Mulligan

14 Mar 2024

independent labels

market shares

record labels

MIDiA is fielding its annual independent label and distributor survey . This is the chance for the independent sector to have its voice heard. Given all of the changes that are taking place in the streaming...

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BarbenHeimer needs to usher in media fusion to fully revitalise cinema

Tim Mulligan

13 Mar 2024

BarbenHeimer

oppenheimer

barbie

In many ways the 96th Academy Awards was positioned as the critical confirmation of last year’s double blockbuster performances of Oppenheimer and Barbie . Collectively, these titles generated $2.4 billion...

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New audiobook pricing gives Spotify the best of both worlds

Rutger Rosenborg

6 Mar 2024

audiobooks

Spotify

Audible

In late 2023, Spotify slowly started rolling out audiobooks to Premium subscribers in select markets . In contrast with Spotify’s unlimited supply of music, Premium subscribers were allotted 15 hours...

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Is BritBox International the missing commercial streaming catalyst for the BBC?

Tim Mulligan

4 Mar 2024

BritBox

Video

Business Strategy

Last Friday, ITV announced the sale of its entire 50% interest subscription video on demand (SVOD) service to its partner and fellow shareholder, BBC Studios (the commercial arm of the BBC). BritBox was...

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TikTok highlights the importance of publishing — and lack of songwriter services

Tatiana Cirisano

29 Feb 2024

social media

TikTok

songwriters

It is no news flash that the music business has a reputation for undervaluing songwriters. Despite being arguably the most important part of the song, the shift to streaming has been even more disastrous...

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