Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Streaming strongholds High-potential markets for global music players
Netflix ramps up games spending: A strategic bet on the future of streaming
The late-night dilemma: Balancing tradition and disruption
The music business is splitting in two. Here’s why songwriters are reinventing their role
Why legacy media should use creators as curators and content providers
What to do when the medium loses meaning
YouTube, AI, and the social content balancing act
YouTubers want greater government support – and British broadcasters could help
Beyond the hype AI music creation in 2025
MIDiA Research 2025-2032 global music forecasts | Recalibration
MIDiA Research 2025-2032 global music forecasts Recalibration
Streaming is both retail and radio – it shouldn’t be
Apple, Stormzy, and the new Hollywood
The fandom eclipse How fan content is competing with IP
International success for local language artists A strategic playbook
Ads in WhatsApp Stories: is this the next ad frontier in social?
Why 'Global South' is a limiting label for the music industry
Why HYBE expanding into China is a bigger deal than you think
