Product Strategy | MIDiA Research

Business Strategy

Two years into the AI craze, where does it go next?

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Hanna Kahlert

6 Nov 2024

We are almost two years into the reality of large-language-model (LLM) artificial intelligence. Now, the future of AI is heralding the return of nuclear power: both Google and Microsoft have announced that they are investing in the revival of power plants to satiate the depthless energy needs of their models.

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State of the independent music economy
Fragmentation and consolidation

Cover image for State of the independent music economy

Mark Mulligan and Tatiana Cirisano

October 2024

Business Strategy

independent label market shares

Independent label market shares by region

This report presents the results of MIDiA’s annual independent label and distributor survey, as well as the most comprehensive market sizing of the non-major label sector ever conducted. Built on revenue data for 5,500 companies, we present the definitive view of the independent music economy, with market sizing, regional trends, the companies to watch, market drivers, and a view of the forces that are shaping the business of tomorrow.

State of the independent music economy: Fragmentation AND consolidation

Mark Mulligan

31 Oct 2024

label market shares

Independent labels

MIDiA is excited to announce our latest report “ State of the independent music economy: Fragmentation AND consolidation”. It represents the most extensive piece of research we have ever done. Through a combination of our annual Independent Label and Distributor Survey and an exhaustive (and exhausting) programme of desk research, MIDiA collected company level revenue data totalling $10.

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Ofcom, Elon Musk, and the future of the social platform marketplace

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Hanna Kahlert

30 Oct 2024

Social platforms

Earlier this year, riots broke out across the UK, fuelled largely by misinformation and inflammatory discourse on social media. At the time, it was unclear who bore responsibility: did the brunt of the blame fall on certain accounts and creators, or do social platforms need to take a firmer approach to content moderation ? This conversation is not new –CEOs, from Meta’s Mark Zuckerberg to TikTok’s Shou Zi Chew – have sat before Congress numerous times in pursuit of the answer.

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How big can music merch get? MIDiA’s latest report charts the course to $16B by 2030

Cover image for How big can music merch get? MIDiA’s latest report charts the course to $16B by 2030

Tatiana Cirisano

24 Oct 2024

music merchandise

monetising fandom

Over the weekend, Billie Eilish launched a pop-up merchandise shop in SoHo, New York, where fans could choose from items like a $20 pair of shoelaces, $30 belt, $30 necktie, and $60 necklace. Partnered with American Express , the experience, which previously opened in Tokyo, also included a photobooth, hangout area, and larger-than-life statue of Eilish’s “blohsh” mascot.

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Music merchandise demand
Who, what, and where

Cover image for Music merchandise demand

Tatiana Cirisano

October 2024

Consumer behaviour

cds

Spotify

The music merchandise market has transformed, with significantly more artists selling merch and more product variety than ever before. The traditional line between “hard” and “soft” merch is blurring as new generations buy vinyl as a collectible keepsake, rather than a consumption format.

The next era of entertainment: AI and social are lowering barriers, but new ones must emerge

Cover image for The next era of entertainment: AI and social are lowering barriers, but new ones must emerge

Hanna Kahlert

15 Oct 2024

There is an inherent tension between tech-enabled accessibility to creation (good), and the ability for that entertainment to become successful (challenging). Music and other entertainment industries typically have one half of this conversation at a time.

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Subscriptions are not the future of podcast monetisation

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Rutger Rosenborg

15 Oct 2024

As markets fragment and niches grow, the need for meaningful, high-value exchanges between creators and their followers has never been more pressing. Yet, only a select few creators manage to transform direct subscriptions into a sustainable living wage.

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AI’s creator economy revolution will accelerate if it can join the dots

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Ben Woods

11 Oct 2024

Creator economy

While generative artificial intelligence (AI) is in its infancy, many people are optimistic about the technology’s potential. Organisations are deploying AI to improve productivity – and creators and general consumers are following suit.

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Beyond the obvious: Building future-focused strategy

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Mark Mulligan

11 Oct 2024

Business Strategy

Business strategy has long been demarcated across sustaining and disruptive innovation. In the digital realm, the latter has had the upper hand, but now, as digital enters a slower growth phase, sustaining innovation is back in favour.

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Horizon's price changes show why consoles are pushing for no discs

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Rhys Elliott

10 Oct 2024

PlayStation recently launched a remaster of 2017’s Horizon Zero Dawn forPS5 and PC. As part of a specialpromotion from Sony, anyone who already owns the original Horizon Zero Dawn can paya $10 upgrade fee to access the remaster.

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Brazil climbs the global top 10: a new era for the music market

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Leo Morel

3 Oct 2024

brazil music market

Music streaming

In recent years, Brazil’s music market has transformed, echoing the nation’s broader economic and cultural dynamics. After facing a severe economic crisis that began in 2017, Brazil is now experiencing a resurgence which has propelled it to the ninth largest global economy, according to the International Monetary Fund , overtaking nations like Canada, Spain, and Mexico.

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Brasil ingressa no top 10 global: uma nova era para o mercado brasileiro de música

Cover image for Brasil ingressa no top 10 global: uma nova era para o mercado brasileiro de música

Leo Morel

3 Oct 2024

brazil music market

Music streaming

O mercado musical brasileiro se desenvolveu significativamente nos últimos anos em decorrência de uma ampla dinâmica econômica, cultural e tecnológica no país. Depois de enfrentar uma grave crise econômica que começou em 2017, o Brasil agora está retornando ao crescimento, com um produto interno bruto de US$2,13 trilhões em 2023, de acordo com o Fundo Monetário Internacional .

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TikTok’s creator subscriptions point to the future of social platforms

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Hanna Kahlert

1 Oct 2024

It’s been a big week for TikTok. On the heels of shutting down its music streaming service , the platform has announced an expansion of its creator subscription program. In addition to existing LIVE Subscriptions, the paid subscription offering for livestreams, TikTok has announced that creators can now develop paid subscriptions for their followers, allowing them to access exclusive content, perks, and communities where they can engage with each other.

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Conference season shows video industry sharpening the focus on interactive content and AI tools

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Ben Woods

26 Sep 2024

Creator economy

Cutting through the noise during conference season is always a challenge. But it becomes easier when comparing the mood and messaging from the previous year’s event. Sometimes a year is all it takes for companies to dial down the hype and take a more sober view on the latest technology trend.

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Three key growth opportunities in a stagnant(ish) games market

Cover image for Three key growth opportunities in a stagnant(ish) games market

Karol Severin

25 Sep 2024

Business Strategy

The global games industry has matured. Growth has slowed and will remain in the low single digits for the remainder of the decade. Inflation and the cost-of-living crisis, combined with a growing number of games competing for consumers’ increasingly limited time, make competing in the games industry more challenging than ever.

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In-game cosmetics remain a huge opportunity for brands

Cover image for In-game cosmetics remain a huge opportunity for brands

Rhys Elliott

19 Sep 2024

in-game monetisation

While the games market is facing growth challenges, in-game spending will remain a key pillar for revenue growth. In-game spending generated revenues of $125.7 billion in 2023. In the coming years, that number will grow with a CAGR of +5% to hit $176.

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Brazil music market
Ready for prime time

Cover image for Brazil music market

Tatiana Cirisano and Leo Morel

September 2024

Business Strategy

Brazil’s large, youthful population has fully embraced streaming. It is now the country’s top consumption format and the source of 82% of its recorded music revenue. This is helping Brazilians’ strong connection to music reach across borders, with the Brazilian funk genre and artists like Anitta becoming global sensations.

Q2 2024 music metrics
Bifurcation is here

Cover image for Q2 2024 music metrics

Mark Mulligan and Tatiana Cirisano

September 2024

Business Strategy

This report presents MIDiA consumer data for key music consumer behaviours and company financials for Q2 2024. Consumer data covered includes, streaming app usage, music behaviour, and streaming activities. Company financials covers record labels, music publishers, DSPs, and live music companies.

O mercado brasileiro de música
Rumo ao estrelato

Cover image for O mercado brasileiro de música

Leo Morel and Tatiana Cirisano

September 2024

Business Strategy

Grande parte da população do Brasil adotou o streaming como formato de consumo musical. Atualmente, ele é o principal formato de consumo do país, correspondente a 82% de sua receita de música gravada. Isto, atrelada a forte conexão dos brasileiros com a música, está contribuindo para expandir as fronteiras da música local, com o funk brasileiro e artistas como Anitta se tornando conhecidos globalmente.

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