Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Ads in WhatsApp Stories: is this the next ad frontier in social?
Why 'Global South' is a limiting label for the music industry
Why HYBE expanding into China is a bigger deal than you think
Welcome to entertainment’s ‘Mad Max’ era. Here’s where it leads
AI futures: Culture wars
Why WEBTOON could pose a challenge to Crunchyroll’s anime strategy
The evolving podcast landscape: Key insights from The Podcast Show 2025
What Western DSPs can learn from Tencent Music’s SVIP Tier
AI futures Culture wars
20 years ago, labels targeted fandom. Will it work the second time around?
The new soft power and its hidden rules
Built for the split: how Create Music Group is positioning itself for a bifurcated industry
The paradox of scale and success: What music can learn from gin distilleries
Label services vendor landscape Rise of the atomised label
Flipping the script Game IP transmedia needs to evolve
Unintended consequences – the year ahead for streaming
What “Make Hollywood Great Again” really means for entertainment
Music catalogue market 2.0 Bringing yesterday’s hits into the business of tomorrow
