Product Strategy | MIDiA Research

Business Strategy

Q2 2024 music market metrics: bifurcation is here

Cover image for Q2 2024 music market metrics: bifurcation is here

Mark Mulligan

19 Sep 2024

Music streaming

There are so many music industry metrics and financial results flying around these days that it can be difficult to keep up with them all. Don’t worry, we’ve got you. MIDiA has just published the first edition of a brand-new report series: quarterly music metrics.

min read

Streaming’s growth plan in the connection economy

Cover image for Streaming’s growth plan in the connection economy

Kriss Thakrar

18 Sep 2024

Music streaming

Streaming clubs

During Universal’s Capital Markets Day, Universal Music Group (UMG) chairman and CEO Lucian Grainge cited some “fundamental facts” of the music business (per Music Business Worldwide ). These include the promise that “streaming will continue to propel many years of industry growth”.

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The price of AI creator tools is on the rise, but will consumers pay for them?

Cover image for The price of AI creator tools is on the rise, but will consumers pay for them?

Ben Woods

12 Sep 2024

Creator economy

AI has provided a significant engagement opportunity for creator companies. It has enabled creative platforms to market a raft of new features to consumers on top of what they already offered, whether that is creator-focused platforms like Canva and Adobe Express or social video platforms such as YouTube and TikTok.

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As Big Tech courts everyone, niche platforms must understand podcast purists

Cover image for As Big Tech courts everyone, niche platforms must understand podcast purists

Rutger Rosenborg

10 Sep 2024

As boundaries fall, borders blur, and digital goods and services are increasingly decoupled from per-unit value, the mass consumer will turn to low-friction applications that do everything and offer everything.

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Concord has been taken offline: What went wrong?

Cover image for Concord has been taken offline: What went wrong?

Rhys Elliott

5 Sep 2024

PlayStation Studios

PlayStation is taking its PVP hero shooter Concord off the market after just two weeks. The game’s Steam numbers point to incredibly low sales. ‘’At this time, we have decided to take the game offline beginning September 6, 2024,’’ said Firewalk Studios’ game director, Ryan Ellis .

min read

Advertising remains podcasting’s best monetisation opportunity

Cover image for Advertising remains podcasting’s best monetisation opportunity

Rutger Rosenborg

4 Sep 2024

youtube podcasts

Despite the layoffs and budget cuts across the industry in 2023, MIDiA remained optimistic about podcasts . As our 2024-2030 podcast forecasts states, the growth rate will slow, but over the course of seven years, revenue will continue to climb from $4 billion to $10 billion and listeners will grow from almost 700 million to more than 1 billion worldwide.

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From ubiquitous bird app to banned in Brazil: what happened to X (and will it happen to others)?

Cover image for From ubiquitous bird app to banned in Brazil: what happened to X (and will it happen to others)?

Hanna Kahlert

4 Sep 2024

Early in August, Elon Musk was vaguely threatened with extradition to the UK for his role in spreading misinformation that resulted in riots. Three weeks later, X was banned in Brazil, following unpaid fines and allegations that the app was being used to spread politically threatening misinformation.

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Understanding creators to harness the monetisation opportunities

Cover image for Understanding creators to harness the monetisation opportunities

Ben Woods

30 Aug 2024

Business Strategy

Videos are now the de facto mode of communication. To reach and engage audiences, all creators are now expected to deliver high quality video content that entertains. This has always been a prerequisite for traditional video creators in TV and film and those with vast followings on social video platforms.

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As Spotify cuts back on podcast creation, opportunities arise for competitors in Latin America

Cover image for As Spotify cuts back on podcast creation, opportunities arise for competitors in Latin America

Rutger Rosenborg

21 Aug 2024

Business Strategy

In an early 2024 editorial for media and marketing publication Campaign, we declared, “ It is time for the podcast industry to think global and act local ”. Geared towards helping advertisers better optimise their content for international success, the larger context of this declaration was the continued growth of podcasts outside of the US and UK — especially in “emerging” markets like Latin America.

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Music publishing forecasts: strong growth and more to come

Cover image for Music publishing forecasts: strong growth and more to come

Mark Mulligan

15 Aug 2024

Music publishing

publishing forecasts

Following hot on the heels of our future of songwriting report , MIDiA is pleased to announce the release of our latest music publishing forecasts report . Here are some highlights. Thus far, the 2020s have been a good decade for the music publishing industry.

min read

HYBE 2.0 diverges from the major-label blueprint in 4 key ways — will it work?

Cover image for HYBE 2.0 diverges from the major-label blueprint in 4 key ways — will it work?

Tatiana Cirisano

8 Aug 2024

HYBE kicked off the month with new leadership and a new plan to bring the Korean entertainment company into its next era of growth. In a letter to shareholders , outgoing CEO Jiwon Park and new chief Jason Jaesang Lee were refreshingly open about HYBE’s past weaknesses as they laid out a plan to prepare for market shifts and bring the “K-pop system” to new genres and regions.

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What Audible’s new royalty model means for its audiobook battle with Spotify

Cover image for What Audible’s new royalty model means for its audiobook battle with Spotify

Rutger Rosenborg

1 Aug 2024

Business Strategy

In early July, Audible’s blog broke the news that the company was introducing a new royalty model for audiobooks. Previously, according to Bloomberg’s Ashley Carman , Audible would do a “buyout”, paying a publisher an upfront fee to have their book on the service rather than distributing royalties according to titles or hours listened.

min read

Songwriters take the stage
A new playbook for a new era

Cover image for Songwriters take the stage

Tatiana Cirisano and Fernanda Balzaretti

July 2024

Streaming

Spotify

music industry

The streaming era upended the already-fraught business of being a songwriter, pushing songwriters to secure new revenue streams and better deal terms. While the recorded music industry has responded to similar shifts with a flourishing artist services market, the same is not true for songwriters.

Songwriters take the stage: a new playbook for a new era

Cover image for Songwriters take the stage: a new playbook for a new era

Tatiana Cirisano

31 Jul 2024

songwriting income

Music publishing

In the 2021 report, “ Rebalancing the song economy ”, MIDiA introduced the idea of songs as mini industries. In the streaming era, songs are constantly revived and reimagined — and so long as you own the publishing, it does not matter if the version that becomes popular is the original, a cover, or an interpolation.

min read

MIDiA Research 2024-2031 global music publishing forecasts
Managed change

Cover image for MIDiA Research 2024-2031 global music publishing forecasts

Mark Mulligan

July 2024

Business Strategy

Thus far, the 2020s has been a good decade for the music publishing industry. Revenues have continued to grow, streaming royalty rates have improved – spurred by favourable royalty rates board rulings in the US – and institutional investment has flowed into publishing catalogues, even after rising interest rates.

Gamers aren’t finishing games, and that’s a problem

Cover image for Gamers aren’t finishing games, and that’s a problem

Rhys Elliott

24 Jul 2024

Assassin's Creed

Every segment in the games market is facing challenges. While some experts remain optimistic about gaming’s growth pace returning in the near future, the truth is that many arguments for this never-ending growth are shaky.

min read

Social is the new entertainment; enter MIDiA’s new social vertical

Cover image for Social is the new entertainment; enter MIDiA’s new social vertical

Hanna Kahlert

24 Jul 2024

Audience behaviour

Social platforms are now inextricable from the digital world and every aspect of entertainment. Fans and A&Rs alike discover new music on social platforms. Marketing strategies for artists and concerts are dependent on ads side-by-side with user stories.

min read

Game Pass’ updates mark a new era for Xbox

Cover image for Game Pass’ updates mark a new era for Xbox

Rhys Elliott

19 Jul 2024

Xbox recently announced significant changes to its subscription offering ahead of Call of Duty: Black Ops 6 hitting the service. In September 2024, Xbox is: Increasing prices for Game Pass Ultimate from $16.

min read

Why comments on Spotify podcasts are more about YouTube than community

Cover image for Why comments on Spotify podcasts are more about YouTube than community

Rutger Rosenborg

17 Jul 2024

youtube podcasts

In September 2021, Spotify launched the Q&A and polls features for podcasts on the platform. The impetus, according to Spotify’s For the Record blog, was to make podcasts more of a two-way street and “community-building medium.

min read

The case for shorter games

Cover image for The case for shorter games

Karol Severin

11 Jul 2024

Attention economy

Following the post-pandemic slowdown of global games revenue growth, cost-cutting measures are now in full force. However, games continue to grow in scope and length, with budgets often exceeding hundreds of millions of dollars.

min read

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