Business Strategy

The state of music AI
The consumer opportunity lies in modification, not generation

Cover image for The state of music AI
Tatiana Cirisano and Hanna Kahlert
MIDiA previously predicted that generative artificial intelligence (gen AI) would accelerate music’s “Instagram moment”, where consumers could create and remix music as easily and often as they post photos and videos on social media. However, just because everyone can do these things does not mean everyone will want to.
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