Video churn
Streaming TV’s cord-cutting moment

Tim Mulligan

June 2024

Business Strategy

Global subscriber growth is maturing while incomes are becoming constrained and alternatives to streaming TV are proliferating. For the first time in the history of subscription video on demand (SVOD), churn is accelerating and becoming a systemic issue now that streaming is supplanting traditional pay TV.

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TikTok’s music master plan is coming into focus

Tatiana Cirisano

20 Jun 2024

TikTok

Social media

music consumption

Oh how the tables have turned. Just a few months removed from its very public clash with Universal Music Group over music licences, TikTok is reportedly looking to buy up music rights of its own. Not only would this ease TikTok’s reliance on licences, but it would also presumably allow TikTok to p...

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Gamers
A cross-entertainment summary

Karol Severin

June 2024

Business Strategy

This report presents the key figures, behaviors, and preferences of gamers across entertainment. Graphics in this report show selected gamer segments, compared to relevant consumer segments across entertainment as appropriate. An accompanying Excel file provides country-by-country figures and data for 60+ additional gamer segments, including by gam...

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The ad monetisation trap and what it means for video

Tim Mulligan

18 Jun 2024

ads

SVOD

Ad-supported SVOD

Ads in subscription video on demand (SVOD) have now become normalised. In Q1 2024, Amazon Prime became the latest service to push ads onto its standard SVOD plan, following the lead of competitors Netflix and Disney.

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Defining podcast taste
The universal appeal of music, news, and comedy

Rutger Rosenborg

June 2024

Business Strategy

While the epicentre of podcasting revenue is in the West, the listener base has become truly global. According to MIDiA’s podcast forecasts, Asia Pacific already accounts for three times as many podcast listeners as all of North America, and that number will only continue to grow.

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Xbox’s Games Showcase points to a reckoning for game subscriptions

Rhys Elliott

13 Jun 2024

Xbox Game Pass

Xbox

Games

“Play it day one with Game Pass.” These words flashed on the screen 15 times during the Xbox Games Showcase 2024, which wowed critics and fans alike with a lineup of 30 Xbox games. Most of the titles are coming in 2024 or 2025, which is a huge turning point for Xbox.

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Spotify’s engagement game: How Nebula and direct video uploads could change podcasting

Rutger Rosenborg

12 Jun 2024

Podcasts

Video podcasts

Spotify

In May 2019, Dave Wiskus and a handful of YouTubers launched an independent subscription service called Nebula. The purpose of Nebula was to provide creators — namely, video creators, podcasters, and educators — with an alternative to YouTube’s multi-channel networks.

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Why video creation tools must go niche to survive AI streamliners like Apple Intelligence

Ben Woods

11 Jun 2024

Social video

creator tools

Apple

Amid the flurry of recent generative AI announcements, Apple had been strangely quiet. This changed on Monday (June 11, 2024) when it announced Apple Intelligence at its WWDC24 developer conference. In short, Apple Intelligence is a suite of consumer-focused tools embedded into Apple products to enh...

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AI is promising a video creation revolution: Are you ready for the upside?

Ben Woods

6 Jun 2024

creator tools

Creator economy

Social video

Video has reached an inflection point. Artificial intelligence is poised to bring video creation to even more consumers, in a move that will disrupt the tools, workflows, and business models underpinning the value chain.

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The future of streaming TV proves history always repeats itself

Tim Mulligan

5 Jun 2024

SVOD

midia forecasts

MIDIA Video Forecasts

Our “ MIDiA Research 2024-2031 global subscription video forecasts ” lays out our vision for the subscription video on demand (SVOD) landscape over the next eight years. Our forecasts last year focussed on the remainder of growth coming from Asia Pacific.

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MIDiA Research 2024-2031 global subscription video forecasts

Tim Mulligan, Ben Woods and Mark Qi

May 2024

Business Strategy

MIDiA’s global subscription video forecasts captures a broad view of the market. With limited video subscriber growth remaining in the West, revenue growth will be fuelled by price rises and increased diversity of monetisation models, such as the introduction of lower cost, ad-supported tiers.

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Why social video platforms should worry about their creators in the squeezed middle

Ben Woods

29 May 2024

creator tools

Social video

YouTube

The fallout of the pandemic exposed some uncomfortable truths about the creator economy. After an engagement boom during lockdown, the seemingly endless audience for social video content suddenly appeared finite.

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Why Amazon is bidding for NBA international rights

Tim Mulligan

28 May 2024

NBA

sports rights

Sports

The North American Basketball association (NBA) is currently negotiating for the renewal ofof its live broadcast rights. The deals, spanning the next 11 years, are estimated to work out at a combined $76 billion (some way below the NFL’s 2021 $100 billion 11-year deal ).

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Social companies face a fragmenting digital ecosystem

Hanna Kahlert

24 May 2024

Social

TikTok

Twitter

On the surface, it is a year of opportunity for social platforms. TikTok may face a ban in the US, opening market share for Reels, Shorts, and any other platform with social video features to sweep in and snap up any remaining free consumer time.

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The countdown begins for audiobooks on Spotify

Rutger Rosenborg

23 May 2024

Spotify

Audiobooks

Music publishing

As Spotify rolls out music-like features for audiobooks, the company still finds itself at odds with the music business, courting one publishing industry while ruffling the feathers of another. So far, Spotify’s publisher dilemma is only intensifying, making it all the more interesting that the co...

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MIDiA Research 2024-2031 global music forecasts
Rise of the Global South

Mark Mulligan, Tatiana Cirisano and Perry Gresham

May 2024

Business Strategy

The 2024 edition of MIDiA’s global music forecast captures a market at a crossroads. With limited streaming user growth remaining in the West, revenue growth will be fuelled by price rises and ARPU increases, as well as expansion in emerging markets, albeit at lower ARPU.

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MIDiA Research 2024-2031 global music forecasts | Rise of the Global South

Mark Mulligan

23 May 2024

music forecasts

streaming forecasts

midia forecasts

It appears to be the time of year for music forecasts. Today, MIDiA is proud to announce the release of our global music forecasts report, which marks the tenth year of us building these! The full 75+ page report and 40+ page datasheet for 45+ countries and regions, is available to MIDiA clients and...

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In generative AI and music, will nice guys finish last?

Tatiana Cirisano

22 May 2024

artificial intelligence

Generative AI

Record labels

Generative AI music company Suno has raised $125 million, one of the biggest music-tech funding rounds in history . Founders say they want to ring in “a future where anyone can make music”, but questions remain over whether Suno and its rival, Udio, have trained their models on copyrighted music...

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Netflix, the NFL, and the Amazon effect

Tim Mulligan

21 May 2024

NFL

Netflix

sports streaming

After two decades of saying no to becoming a live sports streamer, Netflix has finally relented and has agreed to pay the NFL to show two NFL games on Christmas daythis year. The three year deal also includes options for other holiday games to be livestreamed in 2025 and 2026.

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PlayStation’s financial results: The good, the bad, and the hopeful

Rhys Elliott

16 May 2024

PlayStation

playstation 5

PlayStation Plus

Sony released its earnings for the 12 months ending March 31, 2024 (FY2023). As always, gaming was Sony’s biggest vertical and the heart of its cross-media strategy . Revenues grew +17% in FY2023 to $28.

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