Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Streaming TV’s fight on social’s stage Tactics for a short-form video future
The case for more digestable games: Over a third of console and PC gamers play LESS than 5 hours a week
What the Reuters AI copyright decision means for the music industry
How streaming platforms are adapting in the race for affordable content
Social 2025 Navigating platforms for fan power
How PlayStation broke its hardware and active user records in Q4
Why Spotify only hit profitability now (but will do so again)
Audio’s entertainment value Examining audio listeners’ cross-entertainment lives
Nintendo’s earnings highlight Mario's unfaltering popularity, despite the Switch running out of steam
MIDiA’s analysts answer questions on their 2025 predictions
Meta-podcasts are coming for the news, not the podcast industry
AI is reshaping the music creator economy, and that change will reshape the music business
The games market will grow by 4.6% in 2025 – in line with the global inflation rate
The case for anti-scale
MIDiA Research global games forecasts 2025–2031 The market is mature, so double-digit growth is a fantasy
DeepSeek and Rednote signal the dawning era of APAC
MIDiA Research 2025–2031 music creator tools forecasts AI comes to town
Background music is a short-term win for DSPs – but it could be a long-term problem
