Reports: Video

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

MIDiA Research video subscription forecasts 2023-2030
APAC to the fore

Cover image for MIDiA Research video subscription forecasts 2023-2030
Mark Mulligan, Tim Mulligan, Perry Gresham and Ben Woods
Online video
SVOD
Marketing Strategy
This report presents the key figures, trends, and drivers of MIDiA’s video streaming subscription forecast model. The revenue figures presented in this report are in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete region and country-level data, as well as a detailed methodology statemen...
Read more …

Video reports bundle
Available for a limited time

Cover image for Video reports bundle
Tim Mulligan and Ben Woods
This bundle contains three of our most recent video reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at a discounted price. Friction TV:Addressing the user experience disconnect in streaming TV Streaming TV is now the default way to consume TV content.
Read more …

Unlocking the saturation conundrum
Key video trends going into 2023

Cover image for Unlocking the saturation conundrum
Tim Mulligan, Hanna Kahlert, Samuel Griffin and Ben Woods
A key challenge confronting the video streaming landscape in the current attention inflation era is maintaining engagement. Up until now, video streaming has been fixated on growth. In a saturated marketplace buffeted by the cost-of-living crisis, the strategic focus has shifted towards retention both of in terms of subscribers for subscription vid...
Read more …

Content is king, distribution is queen but retention is revolutionary

Cover image for Content is king, distribution is queen but retention is revolutionary
Tim Mulligan and Hanna Kahlert
Free Report
Video
Music
Games
Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot, SVP of Marketing at BritBox, Nii Mantse Addy, CMO and Head of Marketing at Philo, Nina Laricheva, CEO of Marquee TV, and Hanna Kahlert, Media a...
Read more …

The streaming retention revolution
Content is king, distribution is queen, but retention is revolutionary

Cover image for The streaming retention revolution
Tim Mulligan
smart tvs
SVOD
d2c
With video streaming transitioning into mainstream TV consumption, we have moved into the era of streaming TV. As a result, the early focus on gaining subscribers is making way for the rising challenge of retaining these newly acquired subscribers. Retention is the key metric of the emerging post-growth streaming, with the ratio of weekly active us...
Read more …

The Attention Recession
How inflation and the pandemic are reshaping entertainment

Cover image for The Attention Recession
Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston
Free Report
Video
Music
Games
With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition. MIDiA’s in-house analysts take you through the key insights and trends of this new chapter and its implications across music, video, games, mark...
Read more …

AVOD
A market primed for success

Cover image for AVOD
Tim Mulligan
Business Strategy
The leading ad-supported video on demand (AVOD) services in the US have doubled their weekly active users (WAUs) in the past 24 months. While still niche, AVOD is now moving ever closer to mainstream adoption. This is most strikingly seen in the pivot of its userbase, from younger, lower-income demographics to older and wealthier consumers.
Read more …

TV internationalisation 2.0
Video is disrupting commissioning and turbo-charging international hits

Cover image for TV internationalisation 2.0
Tim Mulligan
Discovery
video streaming services
Business Strategy
Streaming has empowered niche appeal shows to find global audiences on a scale comparable with analogue-era prime time domestic audiences. Niche is the new mainstream. For the first time a global hit is no longer synonymous with US-centric output. Niche has now found its global appeal and lean-out TV show content is building iconic in real life (IR...
Read more …

Themes

Verticals