From social media to creator tools
The evolution of UGC

Report by Hanna Kahlert

30 Sep 2021

£3,000.00

entertainment

attention economy

lean in

The 20,000 foot view:  Entertainment is suffering intense competition as audience attention time, already saturated before the pandemic, is hit by the gradual return of ‘in real life’ activities.…

Read more …

Creator culture
The song becomes the feed

Report by Mark Mulligan and Kriss Thakrar

26 Apr 2021

£3,000.00

creators

Music creators

creator tools

  The creator tools marketplace is creating a revolution in the culture and business of music. The third decade of the millennium represents the opening of a new chapter for the music business, with the…

Read more …

The Rising Power of UGC

Report by Mark Mulligan and Keith Jopling

26 Oct 2020

Free Report

Music

Media and Marketing

user generated content

About this report Audible Magic has commissioned MIDiA to produce a White Paper on the rising power of UGC and the untapped opportunity to monetise the growth in UGC consumer behaviours and new platforms.…

Read more …

Snapchat User Profile
Valuable, Digitally Savvy Millennials

Report by Mark Mulligan

17 Nov 2016

messenger apps

messaging apps

messaging

20,000 Foot View Snapchat represents the Millennial zeitgeist more than any other single app. It continues to engage digitally native young audiences just as much as it appeals to traditional media brands,…

Read more …

Music Messaging Apps Vendor Landscape
Music Consumption Will Never Quite Be The Same Again

Report by Mark Mulligan

29 Aug 2016

music messenger apps

music apps

messenger apps

The 20,000 Foot View  Music messaging apps are one of the most exciting and disruptive music consumer behaviours to emerge since file sharing first raised its head in the late 1990s. Apps like Musical.ly…

Read more …

Facebook Video
Not The Real Deal Yet But Could Still Unseat YouTube

Report by Mark Mulligan

23 Jul 2015

Online video

YouTube

facebook

The 20,000 Foot View Facebook is emerging as a serious challenger to YouTube and is building clear momentum that is giving the incumbent cause for concern in a way that few other short form challengers…

Read more …