Reports: UGC
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Social as the home of online scenes Going beyond viral moments
The fandom eclipse How fan content is competing with IP
From social media to creator tools The evolution of UGC
Creator culture The song becomes the feed
Social media reboot The rise of social 2.0 and the emancipation of the digital native
Snapchat User Profile Valuable, Digitally Savvy Millennials