Reports: telco music streaming

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Telco Music Strategy
Ironing Out The Strategic Kinks As Objectives Evolve

Cover image for Telco Music Strategy
Mark Mulligan
Subscriptions
Streaming
music bundles
In a few short years, telco music bundles have gone from a useful ancillary revenue stream to a core component of the streaming landscape. Despite long standing issues about how success can best be measured, telcos continue to invest heavily in music deals that are unlikely to ever deliver direct profit but that instead help drive metrics across th...
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