Radio audiences
A window of opportunity

Report by Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston

25 Sep 2022

£3,000.00 excl. VAT

audio

business strategy

Radio

Streaming claimed radio’s younger, music-focused audiences while podcasts are now beginning to do the same for older, spoken-word audiences. However, it is not yet determined that the impact needs to...

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Music consumer survey, Q3 2021
A new generation leans forward

Report by Tatiana Cirisano

28 Feb 2022

£3,000.00 excl. VAT

Creaudio

audio audiences

audio consumers

As streaming subscriptions rise and music increasingly competes with other forms of media for consumers’ limited attention spans, lean-back listening activities are taking precedence over those which...

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Audio audiences
Steady change

Report by Mark Mulligan, Tatiana Cirisano and Annie Langston

28 Feb 2022

£3,000.00 excl. VAT

Creaudio

audio audiences

audio consumers

This report is the first preview of our new research vertical for Audio, to be formally launched later this year. Podcasts reinvigorated the audio market, bringing with it the promise of a ‘Netflix...

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Music Consumer Behaviour Q2 2019
Fragmentation and Disruption

Report by Mark Mulligan

26 Sep 2019

£5,000.00 excl. VAT

Music consumer survey

music behaviour

streaming music behaviour

This report presents key trends and analysis from MIDiA’s quarterly Music Brand Tracker survey, including places of listening, streaming music activities, radio, demographics, streaming app users, time...

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Radio 2018
Streaming’s Continuing Impact

Report by Mark Mulligan

31 Oct 2018

£5,000.00 excl. VAT

Radio

radio audiences

radio listeners

This is a 2018 update to MIDiA’s 2017 report exploring the impact of streaming on radio audiences. The underlying data comes from MIDiA’s quarterly consumer tracker which was first fielded in Q4 2016....

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Radio Is Streaming’s Next Frontier
How Streaming Will Disrupt Radio Like It Did Retail

Report by Mark Mulligan

21 Nov 2017

dio

radio audiences

radio listeners

Streaming’s first achievement was becoming a long-term successor to retail, now it has its sights set on doing the same to radio. Even though the revenue per user is much smaller, the addressable market...

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