Reports: Music

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Recorded music market 2023
Back to life

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Mark Mulligan

March 2024

Business Strategy

After a slower 2022, the global recorded music market returned to strong growth in 2023. It was, however, also the first year that the artists direct segment lost market share, with changes to the streaming ecosystem already beginning to take effect. This report presents recorded music market revenues by format as well as market shares for key labe...

BE THE CHANGE
Gender equity in music

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Hanna Kahlert, Tatiana Cirisano, Sophia Oleksiyenko, Ashleigh Millar, Samuel Griffin and Kazia Rothwell

March 2024

Business Strategy

Audience Insight

In many ways, women ruled the music industry in 2023. Women swept the 2024 Grammy Awards, winning all the “big four” categories. Taylor Swift and Beyoncé completed record-breaking tours and, according to the USC Annenberg Inclusion Initiative, the share of women artists on Billboard’s US Hot 100 year-end chart reached a 12-year high of 35%.

Superstars and their superfans
Turning point

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Tatiana Cirisano

February 2024

Audience Insight

Key data and insights included in this report: Consumer awareness, listenership, and fandom rates of music stars including Taylor Swift, Ariana Grande, Ed Sheeran, Drake, Billie Eilish, Post Malone, The Weeknd, Dua Lipa, Olivia Rodrigo, and Bad Bunny Analysis of these artists’ super fans by proportion of total fans, age and propensity to buy merc...

Music subscriber market shares Q3 2023
New momentum

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Mark Mulligan

January 2024

Business Strategy

This report presents MIDiA’s music subscriber market shares report and various MIDiA consumer surveys. All music subscriber data in this report refers to third quarters of each respective year. Numbers are always in millions, unless otherwise stated.

Independent label survey
Playing the volume game

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Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

January 2024

Audience Insight

This report presents data from the 2023 MIDiA Research Independent Record Label survey The survey was fielded across three months in H1 2023, closing in May2023, with a sample size of 142 Topics covered in the survey include revenue by source, concerns...

Music and AI
Beyond the hype cycle

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Tatiana Cirisano

December 2023

AI

Business Strategy

As with any emerging technology, recent advancements in artificial intelligence (AI) have set in motion a flurry of excitement and investment, as well as fear and litigation. In this environment, it is crucial to parse what is hype and what is reality.

State of the music creator economy
The consumer era

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Mark Mulligan

December 2023

Product Strategy

The pandemic triggered a surge in the music creator economy, which brought with it an influx of external interest and investment. 2022 saw growth moderate, but the long-term outlook is not only strong, it will also be supercharged by the consumerization of creation.

Music x Climate

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Hanna Kahlert

December 2023

Audience Insight

As 2023 draws to a close, and the United Nations Climate Change Conference takes place for the 28th year, it is an important time for the music industry to reflect on our impact on the environment and how we can do better. This could take a variety of forms.

Music industry earnings H1 2023
Dawn of the post-streaming era

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Tatiana Cirisano

November 2023

Business Strategy

The post-pandemic revenue bump is settling and challenges, including the cost-of-living crisis and a Russo-Ukrainian war, continue to complicate the global economic climate. This report considers the impact of these factors, and others, in analysing the revenues of leading music companies across recorded music, publishing, live, and streaming for t...

Solid progress
German music consumer user profile

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Mark Mulligan

October 2023

Audience Insight

This report presents MIDiA consumer data for key music behaviours of German consumers All data is for Germany except when ‘all country average’ is referred to. This is the weighted average of all countries surveyed Data covered includes streaming and social app usage, and key audio formats (radio, streaming, podcasts).

Misaligned incentives
The cost of a broken business

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Tatiana Cirisano

September 2023

Business Strategy

Many of the music industry’s current woes can be traced back to misaligned incentives. Current streaming economics push record labels, streaming services, and artists in conflicting directions: Labels chase viral songs to grow market share, streaming services are motivated to lower the cost of licensing music, and artists must venture outside the...

Latent potential
Japan music consumer user profile

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Mark Mulligan and Tatiana Cirisano

September 2023

Music streaming

Audience Insight

This report presents MIDiA consumer data for key music behaviours of Japan’s consumers. The data covered includes streaming app usage, social app usage, key audio formats (radio, streaming, and podcasts), fandom / identity, and artist content. All data is from our Q1 2023 survey, fielded in US, Canada, Mexico, Australia, Japan, Sweden, France, Ge...

Artist subscriptions are the superfan opportunity

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Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

August 2023

Business Strategy

Streaming is at a tipping point. Revenue growth slowed to 6.0% in 2022, labels want new royalty systems, consumption is commodified, TikTok is diluting cultural capital, creators are questioning effort ROI, and AI is here. Music rightsholders need their next growth driver.

The state and future of music fandom
Unleashing fan creativity

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Tatiana Cirisano

August 2023

Spotify

YouTube

SoundCloud

Streaming is buckling under the weight of new music being released every day, listenership is fragmenting, and artificial intelligence is poised to intensify these challenges. The music industry’s next era of growth lies in monetising fandom, not consumption.

Return to live
Post-pandemic music fans

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Kriss Thakrar and Tatiana Cirisano

July 2023

Consumer behaviour

live music

Music creators

Today’s live music audience skews 45+, with rock concerts and theatres / concert halls dominating sales. Fandom is by far the strongest factor in purchasing tickets, eclipsing price, and location. So, despite challenges like inflation and scalping, most concertgoers plan to attend more or the same number of concerts going forward.

MIDiA Research 2023-2030 global music forecasts
Speed bump

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Mark Mulligan

June 2023

Business Strategy

2022 was a tumultuous year for the global economy, with factors such as high rates of inflation, rising interest rates, a growing cost-of-living crisis, post-Covid supply chain issues, and the Russo-Ukrainian war causing economic dislocation.While the recorded music business was far less affected than many other industries, it was impacted, especia...

Livestreaming strategy in a social-video world
Work with UGC, not against it

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Tatiana Cirisano

June 2023

live

Amazon Prime

gigs

Livestreamed concerts are establishing themselves as complementary experiences, rather than replacements for in-person gigs. A picture of the average livestreamer — older millennials who are entertainment super-consumers — is coming into focus. Now, as the rise of social video coincides with the return of in-person concerts and festivals, user-...

Data briefing
South Korea music market

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Mark Mulligan

June 2023

Business Strategy

This report presents key music market metrics for South Korea. All data is domestic SouthKorean data unless otherwise stated below. The datasets leveraged for this report include: Music company financials and market shares. This data refers to revenue generated by South Korean companies and thus includes both domestic and international revenue MIDi...

Artists direct
Focus on passion, not professionalism

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Tatiana Cirisano

May 2023

Spotify

Spotify

SoundCloud

All eyes of the music business are on artists direct, the fastest-growing segment of the industry. But the 6.4 million artists in this segment are far from a unified group, and have varied aspirations, challenges, and needs. MIDiA’s 2023 creator survey reflects that the two largest sub-segments of artists direct are those who seek full-time music...

AI and the future of music
The future is already here

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Mark Mulligan, Hanna Kahlert and Tatiana Cirisano

May 2023

Spotify

SoundCloud

Netflix

Unlike most new technology hype cycles, the impact that artificial intelligence (AI) has on the world is already surpassing expectations. Within the music industry, AI will largely be an enabler and accelerant of already-existing trends and market shifts: the growth of self-releasing artists, the consumerisation of music-making, and the resulting o...

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Showing 41 to 60 of 257 results.