Music Reports from MIDiA Research

Next Steps For Telco Music
The Revenue Or User Dilemma

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Report by Mark Mulligan

22 Dec 2016

Streaming’s early fortunes were intimately tied to telco music strategy, with the streaming services eager to piggy back telcos’ much larger marketing budgets and telcos equally keen to pursue marketplace...

MIDiA Research Predictions 2017
The Year Of The Platform

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Report by Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

30 Nov 2016

Streaming

Streaming Music

Video

As we correctly predicted, 2016 was the year video ate the world. 2017 is going to be shaped by the battle for consumer attention through formatting and distribution wars. VR is likely to cede further...

Spotify User Profile
An Increasingly Mainstream Yet Digitally Sophisticated Audience

Report by Mark Mulligan

17 Nov 2016

Subscriptions

Streaming

Spotify

Spotify is the poster child of streaming music, having done more than any other company to grow the segment and to prove the freemium business model at scale. It has built an active user base that outshines...

Soundcloud User Profile
Male Dominated Music Sophisticates

Report by Mark Mulligan

17 Nov 2016

Streaming

Streaming Music

Soundcloud

SoundCloud is in many respects the odd one out in the audio streaming landscape. While the market is dominated by major label orientated subscription services like Spotify, Apple Music, Deezer and Napster,...

Streaming Music Health Check
Streaming’s Watershed Moment

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Report by Mark Mulligan

22 Oct 2016

Subscriptions

Streaming

Streaming Music

Q2 2016 emerged as a watershed moment for streaming music, with label streaming revenue growing strongly enough to lift overall revenues for all three major labels. Meanwhile Spotify and Apple registered...

Music in Virtual Reality
An Opportunity To Fill The Content Void

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Report by Zach Fuller

30 Sep 2016

music industry

music videos

virtual reality

A transformational technology in need of a meaningful content offering meets a wounded industry looking to new revenue streams. Despite their obvious differences, music (as one of the first and most vigorously...

Music Messaging Apps Vendor Landscape
Music Consumption Will Never Quite Be The Same Again

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Report by Mark Mulligan

29 Aug 2016

Video

music apps

youth

Music messaging apps are one of the most exciting and disruptive music consumer behaviours to emerge since file sharing first raised its head in the late 1990s. Apps like Musical.ly and Dubsmash have catalyzed...

VR Vendor Landscape
Virtual Reality’s Path to Mainstream Entertainment

Report by Zach Fuller

31 Jul 2016

technology adoption

VR

vr gaming

VR’s renaissance has an edge on other technologies: romance. Experiences in virtual reality are being evangelised less as entertainment than as a new era of humanity, giving users previously inconceivable...

Music Consumer Segmentation 2016
Subscriptions Swell Aficionado Numbers

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Report by Mark Mulligan

26 Jul 2016

music consumers

Subscriptions

Streaming

Midway through the streaming transition, consumer segmentation is more complex and nuanced than ever before. The traditional methods of segmenting by spending behaviour retain a core value, while those...

State Of The YouTube Music Economy
Growing Tensions As Worldviews Collide

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Report by Mark Mulligan

11 Jul 2016

Streaming

Streaming Music

YouTube

YouTube is the music platform of choice for Millennials and Gen Z and is by far the most widely used streaming service on the planet. But YouTube and music rights holders have never been the closest of...

Brexit Implications
How the UK's EU Exit Could Impact Media and Tech

Report by Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

28 Jun 2016

Streaming Music

UK

Streaming Video

The UK’s vote to leave the European Union sent shockwaves that will continue to reverberate across the globe for years to come. While the potential geopolitical permutations may prove to be era defining,...

Decoding The Live Event Consumer
How Social Media and Smartphones Are Redefining Live Experiences

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Report by Mark Mulligan

31 May 2016

live music

concert goers

gigs

The prolonged decline of the recorded music business is a mirror opposite of the dynamic growth in the live music sector, which itself is just one part of a booming live event marketplace. In the age of...

Cross Border Listening
Borderless Hits And Curated Playlists

Report by Mark Mulligan

31 May 2016

Streaming

Streaming Music

curation

The US and the UK have long dominated the global music industry, thanks in no small part to the benefit of having that most exportable of languages English as their mother tongue. A heritage of decade...

After The Album
How Playlists Are Re-Defining Music Consumption

Report by Mark Mulligan

30 Apr 2016

Subscriptions

Streaming

Music Subscriptions

Streaming hit a host of milestones in 2015, reaching 67.5 million subscribers and driving $2.9 billion of trade revenue, up 31% on 2014. While the competitive marketplace upped the ante, music services...

Music Market Region Profile: Latin America
Streaming Drives A Music Market Renaissance

Report by Leo Morel

31 Mar 2016

Streaming

Streaming Music

mexico

Driven by the proliferation of smartphones, streaming is beginning to gain traction across Latin America, resulting in new forms of music consumption. Whereas interest in physical formats has been steadily...

The Steady Demise Of The CD Buyer
How The Music Industry Is Sleepwalking Into A Revenue Collapse

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Report by Mark Mulligan

26 Feb 2016

cd revenue

cd buyers

Music buyers

The CD was the catalyst for the record labels’ apogee but now resembles a product strategy time bomb ticking away. With all the momentum of streaming it is tempting to discount CD buyers as an inconvenient...

State Of The Streaming Nation
A Comprehensive Assessment Of The Global Streaming Music Market

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Report by Mark Mulligan

29 Jan 2016

Subscriptions

Streaming Music

Music Subscriptions

2015 was the year in which streaming music came of age, with robust growth from market leader Spotify and the rapid ascent into second place of new entrant Apple Music. Though questions remain about the...

MIDiA Research Predictions, 2016
Video Eats The World

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Report by Karol Severin, Mark Mulligan and Tim Mulligan

15 Dec 2015

Streaming Music

Streaming Video

digital music

This decade has been defined by accelerating innovation and disruption. With the majority of consumers now digitally connected in one way or another, new technologies have the ability to utterly transform...

Telco Music Strategy
Ironing Out The Strategic Kinks As Objectives Evolve

Report by Mark Mulligan

25 Nov 2015

Subscriptions

Streaming

music bundles

In a few short years telco music bundles have gone from a useful ancillary revenue stream to a core component of the streaming landscape. Despite long standing issues about how success can best be measured,...

Global Music Forecasts 2015-2020
Declining Legacy Formats Cancel Out Streaming Growth

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Report by Mark Mulligan

23 Oct 2015

Subscriptions

music sales

music revenue

In a few short years streaming has gone from being an interesting sideshow to the most important component of the recorded music market in terms of impact, innovation and disruption, though not in revenue...

Reports: Music