Reports: Hungama

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Profiling Chinese and Indian Gamers

Cover image for Profiling Chinese and Indian Gamers
Karol Severin
Gaming in China and India is much further away from the mainstream than in key English-speaking markets. Gamers in both countries however form a highly digitally sophisticated, engaged and spending addressable consumer niche. And though the word niche is used proportionally to suggest less than 50% penetration, make no mistake – the gamer niches in both China and India already dwarf the English-speaking markets regarding number of users.
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