Reports: freemium games

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Gamers & entertainment merchandise

Karol Severin

August 2021

Gaming

Games

mobile games

As the digital entertainment worlds grow alongside the traditional IRL entertainment world, the next step in the evolution of the entertainment industry will be to bridge the IRL & digital entertainment...

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State Of Freemium Games Q1 2017
A Comprehensive Assessment Of Freemium Game Dynamics In The Top 100 Grossing Charts

Karol Severin

April 2017

Apple

Freemium

google play

The sheer importance and popularity of freemium games in the app economy is evident across the globe as they capture the lion’s share of both the top 100 grossing overall charts, as well as gaming charts...

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Candy Crush, Clash Of Clans And The Future Of Mobile Games
From Silos To Ecosystems

Karol Severin

August 2016

mobile games

clash of clans

freemium games

Though mobile games differ largely by genre, demographics and business models, most share the status of social connector and cultural identifier. Much like music companies, mobile gaming companies often...

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Mobile App Payments
Fishing For Whales And Minnows

Karol Severin

June 2015

Freemium

app economy

in app purchase

78% of mobile app revenue is concentrated in 26% of app buyers with the majority of that revenue driven by in-app purchases. These ‘whales’ are the beating heart of the mobile app economy but their...

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