Reports: digital marketing

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Making and Marketing an Artist
Streaming Rewrites the Rules, Again

Cover image for Making and Marketing an Artist

Mark Mulligan

April 2018

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Streaming

Streaming Music

Marketing is one of the core competencies of record labels. The rise of the internet and social media transformed label marketing strategies. Now streaming is turning everything upside down again. The new challenge this time round is that streaming is both a marketing tool and a revenue source.

Facebook’s Instagram Problem
Building Media Strategy In A Fragmented Audience World

Cover image for Facebook’s Instagram Problem

Mark Mulligan

February 2018

YouTube

Facebook

In December 2016 Mark Zuckerberg announced that Facebook was embarking on a path to become a media company, but a media company unlike any other. More than one year on, Facebook’s metrics are revealing just how important this strategy is going to be for the company’s outlook.

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Reports: digital marketing

Making and Marketing an Artist Streaming Rewrites the Rules, Again

Facebook’s Instagram Problem Building Media Strategy In A Fragmented Audience World

Making and Marketing an Artist
Streaming Rewrites the Rules, Again

Facebook’s Instagram Problem
Building Media Strategy In A Fragmented Audience World