Blog: twilight

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Fandom’s Icarus phenomenon: The hype cycle of the attention economy

Cover image for Fandom’s Icarus phenomenon: The hype cycle of the attention economy
Hanna Kahlert
Fandom is now entrenched as the success determinator of the saturated attention economy. With so much entertainment competing at all times, it is sentiment which draws audiences back for more. Rather than purely “I like this” – there is, after all, so much to like – fandom is more than the substantive quality of productions or storytelling.
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