Blog: tech ecosystems

Two key developments in digital media that MIDiA Research has addressed over the past year are the emergence of both full-stack media and the tech ecosystem. These shifts in the digital life have recently emerged to define many people’s purchasing and social lives online, and whilst they share similarities, it is important from a strategic perspective for those operating in the space to recognise the distinctions between the two: Tech Ecosystems Technology ecosystems are product platforms defined by the core components built into the platform by theirowners.