Blog: Switch 2

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The case for flexibility: What the Switch 2’s success signals for other handhelds

Brandon Sutton

20 Aug 2025

Product Strategy

PlayStation

Gaming

When Nintendo announced the Switch 2 would release this year, it had big shoes to fill. Its predecessor has become one of the best-selling consoles in history; surpassed only by the PlayStation 2 and Nintendo DS in total sales.

min read

From games to social media: What the Switch 2 Direct says about Nintendo

Rhys Elliott

3 Apr 2025

Business Strategy

Games

Fandom

Nintendo finally lifted the curtain on the Switch 2, its software lineup, and some new social features, revealing more about Nintendo’s cross-entertainment future. In this blog, we will discuss two big takeaways from the Switch 2 Direct.

min read