Blog: screentime

Key takeaways from this blog: Audience fragmentation is growing, with platforms like TikTok losing influence and shows like White Lotus thriving in niche, offline conversations Oversaturation of content is making it hard for entertainment to create shared cultural moments As MIDiA explores in our 'Analogue revival' report , Culture is moving offline, as people seek real-world connections and entertainment companies need to adapt to a fragmented digital landscape White Lotus is not the internet viral darling that shows like Tiger King or Game of Thrones (GoT) once were.

The jury is very much still out on generative AI and its copyright obligations. Yet the Pandora’s box of AI-generated content has already been opened, and there is no going back. For a world which has become almost entirely reliant on digital content– be it song mp3s or job applications – the implications are widespread and the challenge is simply one of volume.