Disney and Netflix: A Full-Stack Media Dream
Previously linked as being one of many suitors for Twitter, Disney additionally emerged this week as a rumoured buyer for video giant Netflix. Only last month, Disney CEO Bob Iger declared his company had ‘cracked the code for keeping moviemaking profitable’, but through this triumphalist narrative, these are uncertain times for content monetisation, especially as ad-dollars both migrate from television or in some cases are blocked completely.
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