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Blog: digital distribution

Reach for the win: BT Sport to air UEFA Champions League final on YouTube

Cover image for Reach for the win: BT Sport to air UEFA Champions League final on YouTube
Blog post by Alistair Taylor
23 Jul 2020
Video
Sports
Media & Marketing
UK pay-TV incumbent BT Sport has announced it will air this year’s (COVID-delayed) UEFA Champions League (UCL) final free-to-air (FTA) on Google-owned YouTube. YouTube’s head of sport in EMEA, Tomos...
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