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Reach for the win: BT Sport to air UEFA Champions League final on YouTube

Cover image for Reach for the win: BT Sport to air UEFA Champions League final on YouTube
Alistair Taylor
UK pay-TV incumbent BT Sport has announced it will air this year’s (COVID-delayed) UEFA Champions League (UCL) final free-to-air (FTA) on Google-owned YouTube. YouTube’s head of sport in EMEA, Tomos Grace confirmed the move with SportsPro Media :“BT Sport have been amazing partners for YouTube and we’re very privileged to be working with them.
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