Fandom reciprocity: Why sustaining a community requires give and take
Key takeaways from this blog: Fandoms are becoming two-way relationships, with artists like AJ Tracey and Maverick Sabre involving fans through grassroots gigs, remix contests, and fan-led tour decisions Fans want real engagement, not just content – prompting artists and labels to hire community managers and create spaces for fan participation The artists who give back will last, as true fan loyalty now depends on connection and reciprocity, not just popularity or scale The Outlander Magazine recently took to Instagram to issue a pointed challenge to artists and brands: you can only call your audience a "community" if you actively contribute to it.
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