Blog: American football

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BT Sport’s Key Ingredient for Competing in an Increasingly Saturated Landscape

Alistair Taylor

22 Nov 2019

American football

basketball

broadcast audience

The strategic dilemma as to whether rights holders should seek revenue over reach when allocating domestic rights is inevitably impacted by how dependent services are on premium rights for securing subscriber...

min read

The NFL and Pizza Hut: Future-Proofing with E-Sports

Alistair Taylor

18 Oct 2019

ad responsiveness

addressable audience

advert experimentation

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it became...

min read