Hanna Kahlert

YouTube and the Fan Monetisation Model

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Blog post by Hanna Kahlert
How to describe YouTube? The now-15-year old video platform does not fit into a single box, but rather ticks all of them. Its positioning between consumer and business is a fascinating one, replicated…
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Sports Fans Consumer Trends 2019

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Blog post by Hanna Kahlert
This post features excerpts from MIDiA’s  recently published Sports and Marketing and Brands report, Sports Fans Consumer Trends 2019 by Alistair Taylor . Sports-centric subscription video on demand…
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Summer Report Highlights

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Blog post by Hanna Kahlert
We thought summer was over. Then it came back. Now (maybe) it's gone again. Impossible to predict how many more heat waves there will be before Autumn descends – but we're prepared for anything, anyway.…
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The Global Rise of Brand-Agnosticism

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Blog post by Hanna Kahlert
Before the digital era, when distribution was limited and messaging had far more barriers to cross to be received, establishing brand loyalty was a critical part of remaining successful. Baby boomers today…
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The State of the Podcast Nation

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Blog post by Hanna Kahlert
Podcasts are an overnight success many years in the making. Even when taking a more cautious view, there are signs of a vibrant ecosystem emerging that is arguably the first entirely new media sector since…
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The State of the Music Publishing Nation 

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Blog post by Hanna Kahlert
This blog highlights some key points from MIDiA’s latest flagship report, the State of the Music Publishing Nation . Now that streaming is settling into its role as the de-facto mode of consumption (contributing…
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