Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
TikTok may be shutting down its music service, but it will still compete with streaming
The digital generation wants to go offline: the roots of an analogue revival
Analogue revival A cultural pendulum swing
BlueSky benefits from X’s Brazil ban: a fragmenting social ecosystem is shaky ground for incumbents
From ubiquitous bird app to banned in Brazil: what happened to X (and will it happen to others)?
Who wins the social spiral? Consumers’ relationship with social platforms is changing
Instagram and the download-delete cycle: a cultural shift for social platforms
Algorithms, AI, truth, and trust: why social platforms should be worried about the riots
Social is the new entertainment; enter MIDiA’s new social vertical
Social platform user behaviour Q1 2024
Is this the post-social era? The state of the social platform user in 2024
The make-or-break of live in 2024
Who asked for AI? Why its future is more boring than you think
The state of music AI The consumer opportunity lies in modification, not generation
'BBL Drizzy’ The eye of the storm for generative music AI
Commodification’s kickbacks: trends emerging in the pendulum swing back from content overload and AI
Death of the town square Social fragmentation and a decentralised digital future
Another Fake Drake? AI is decoupling artists and their voices (and there’s no coming back)
