Hanna Kahlert
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Commodification’s kickbacks: trends emerging in the pendulum swing back from content overload and AI
Death of the town square Social fragmentation and a decentralised digital future
Another Fake Drake? AI is decoupling artists and their voices (and there’s no coming back)
Sustainability from chaos How today’s artists find sustainable success in a turbulent music industry
The state of the attention economy: why don’t fan-first platforms work?
Songs as cultural moments (and why TikTok trends are so appealing)
Social companies face a fragmenting digital ecosystem
Audience agency and the value of social media: the rise of the “digitine”
Cutting through the clutter: why an analogue revival is inevitable
Music fandom’s future (and its existential crisis)
Niche is mainstream How scenes, niche aggregators, and creators will reshape entertainment
AI cannot replace creators… and the proof, surprisingly, is books
The techification of entertainment (and why it needs to reverse)
Forget TikTok trends; the scene is TikTok itself
Reddit’s IPO is a nail in the coffin for the centralised internet
Gender inequality in music mirrors the challenges of streaming… as do its opportunities for change
What would a post-TikTok (US) future look like?
BE THE CHANGE Gender equity in music
