Hanna Kahlert | MIDiA Research

The sensationalisation of news comes head-to-head with Euro 2020

Blog post by Hanna Kahlert

17 Jun 2021

Euro 2020

Less than a week in, and the coverage of Euro 2020 is off to a problematic start. Any big sports event taking place after a year of pandemic-induced lockdowns was bound to have its hitches. Yet few could...

From network to Bulletin: Is this the future of Facebook?

Blog post by Hanna Kahlert

10 Jun 2021

social media

substack

facebook

Due to generational shifts, the passage of time, and pure competition from other entertainment alternatives, social media is changing . Younger users are flocking to fast-paced, original content-driven...

Ad strategy in a digital-first environment
Rethinking acceptance, tolerance and effectiveness

Cover image for Ad strategy in a digital-first environment

Report by Hanna Kahlert

3 Jun 2021

Digital-first behaviours and the proliferation of choice have caused underlying changes to how consumers perceive and respond to brands. Brand loyalty has been replaced by content fandom. Frictionless...

The content versus culture conundrum

Blog post by Hanna Kahlert

3 Jun 2021

fandom

tulsa

Mad Men

Creating something which will please audiences in the moment and also have resonant staying power among the surrounding culture is a puzzle faced by the content strategists of today. It is also the age-old...

Instagram drops the Like and WhatsApp defends privacy in India: Facebook’s PR reinvention

Blog post by Hanna Kahlert

27 May 2021

facebook

instagram

Facebook is now old enough that there are teenagers on it that are younger than it is. In the time that it has been around, it has reinvented social media . It has also had to do some reinventing of itself,...

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Blog post by Hanna Kahlert

21 May 2021

Media

streaming

Mobile content

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand,...

The reign of the superstar is over

Blog post by Hanna Kahlert

13 May 2021

Media and Marketing

Cultural Trends

superstar

It is growing ever-more difficult to generate a singular ‘big hit’. Awards shows have always had their issues with keeping relevant, but with streaming for both music and video exponentially increasing...

Beyond Consumption: A New Era for Entertainment

Blog post by Hanna Kahlert

6 May 2021

attention recession

covid-19 impact

covid-19 entertainment boom

Long-term trends which should have taken years to manifest have come to fruition seemingly overnight. The great lockdown has driven digital-first behaviours mainstream, increasing time and money spent...

Staggered vaccine rollouts will prime entertainment for (further, faster) innovation

Blog post by Hanna Kahlert

4 May 2021

Media and Marketing

post-pandemic

coronavirus

The ‘light at the end of the tunnel’ of COVID-19 is theoretically drawing closer. Yet, as we blogged about last week , staggered vaccine rollouts mean that the ‘new normal’ will begin for some...

Super League feels the cost of forgetting fans

Blog post by Hanna Kahlert

23 Apr 2021

Super League

Sports

football

Sports has an age problem among its audiences. Around half of consumers over the age of 45 watch live sports on TV, dropping to less than a third of those under the age of 24 as of Q1 2021 (source: MIDiA...

The ‘new normal’ starts… when?

Blog post by Hanna Kahlert

20 Apr 2021

Media and Marketing

covid-19 research

covid-19 impact

The social and psychological toll of beginning nearly every conversation or think-piece with the current state of pandemic affairs is now a year in the accumulation. Vaccine rollouts have begun – but...

Social media reboot
The rise of social 2.0 and the emancipation of the digital native

Report by Hanna Kahlert

19 Apr 2021

£3,000.00 excl. VAT

4Chan

AOL

Clubhouse

Social media is entering a new phase of innovation. Facebook’s trio of applications, alongside Snapchat, Twitter and other incumbents, still have market dominance. However, the rapid growth of TikTok,...

Lockdown & Dragons: Fantasy proves the fandom effect

Blog post by Hanna Kahlert

8 Apr 2021

Games

Media and Marketing

fandom

With vaccine rollouts gaining momentum, the post-COVID attention crunch is looming large for the digital entertainment propositions which have all experienced booms over lockdown. The competition is on...

When women don’t make music: The sunset of Indian Folk

Blog post by Hanna Kahlert

29 Mar 2021

women in music

india

indian folk music

MIDiA recently released a study on the experiences of women in the music industry ( free to download here ), discussing both the broad-level challenges they face – but also pointing to the positives,...

BE THE CHANGE - Women Making Music

Report by Hanna Kahlert and Srishti Das

25 Mar 2021

Free Report

Music

women in music

Strategy

We are currently conducting the second iteration of this project, to be published in April of 2022. The survey is now available to take here . Be The Change: Women Making Music Key insights Gendered...

Digital consumption habits
How tomorrow’s audiences will reshape entertainment

Cover image for Digital consumption habits

Report by Hanna Kahlert

24 Mar 2021

£3,000.00 excl. VAT

Amazon

amazon prime video

AppleTV+

Digital-first access has shaped mainstream consumption, but for digital natives, it has also shaped their core behaviours. Music consumption is now fragmented across artists, becoming a personalised,...

What does the NFT hype mean for artists?

Blog post by Hanna Kahlert

18 Mar 2021

Media and Marketing

NFT

non fungible token

Soon after the #GameStonks event of January 2021 , Elon Musk reined in the increasingly investment-savvy digital sphere back around to cryptocurrency, using his Tesla company to purchase $1.5 billion worth...

Women making music: The COVID impact

Blog post by Hanna Kahlert

8 Mar 2021

Music

women in music

international womens day

The last 12 months have been marked mostly by the coronavirus pandemic, which has pushed much of life to the digital world. 70% of independent artists overall spent much of the time over lockdowns creating...

Fans come first in the attention recession

Blog post by Hanna Kahlert

2 Mar 2021

Media and Marketing

fandom

Media

As vaccine rollouts gain momentum, the clock is ticking on the attention boom enabled by lockdowns over the last 12 months. The 12% of additional time spent on entertainment is going to contract sharply...

2020 in review
Lockdown legacy impacts on entertainment

Report by Hanna Kahlert

24 Feb 2021

£3,000.00 excl. VAT

Cultural Trends

lockdown

attention economy

Digital connections have filled the void left by real-world activities, globalising culture and experience. Yet this comes at the cost of deepening divides in trust and perspective. Changing economic...