Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
Unlocking the saturation conundrum Key video trends going into 2023
Is Mastodon the beginning of the social platform revolution?
The moment is here for social platform disruption
Social media marketing is becoming its own cultural moment
'Unholy' goes viral Social media marketing campaigns need audience support
After digital The search for a cheaper cultural moment
House of spoilers: Leaks are bad for services, but good for fans
User-centric versus feature-centric: the future of social platforms
How can entertainment reintroduce scarcity in a time of attention over-saturation?
The shift indoors Entertainment audiences’ search for the affordable and the meaningful
Culture booms creatively when under constraint The rise of house music
What happens when the “relentless toll” of the music industry meets the creator economy in a cost-of-living crisis?
Content is king, distribution is queen but retention is revolutionary
The cost-of-living crisis will give rise to a new and powerful underground scene
Social media platforms are now content platforms (and not all of them are competing the same way)
"The meme made me do it": Why consumption often has nothing to do with what is being consumed
Lean-through consumption Communities are key
TikTok A fandom community powerhouse
