Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
2023 MIDiA predictions Pivot point
The future lies beyond tech – a long(er) read
Why HBO Max being back on Amazon Prime highlights the growing risk of piracy
Lean-through listening The impact of context on consumption and ad responsiveness
The economic crunch will reorient consumption around reasons, not ways, to spend attention
Lean-through listening: how does context impact consumption?
Tumult at Twitter shines a light on a deflating tech bubble
Unlocking the saturation conundrum Key video trends going into 2023
Is Mastodon the beginning of the social platform revolution?
The moment is here for social platform disruption
Social media marketing is becoming its own cultural moment
'Unholy' goes viral Social media marketing campaigns need audience support
After digital The search for a cheaper cultural moment
House of spoilers: Leaks are bad for services, but good for fans
User-centric versus feature-centric: the future of social platforms
How can entertainment reintroduce scarcity in a time of attention over-saturation?
The shift indoors Entertainment audiences’ search for the affordable and the meaningful
