Hanna Kahlert
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
What happens when the “relentless toll” of the music industry meets the creator economy in a cost-of-living crisis?
Content is king, distribution is queen but retention is revolutionary
The cost-of-living crisis will give rise to a new and powerful underground scene
Social media platforms are now content platforms (and not all of them are competing the same way)
"The meme made me do it": Why consumption often has nothing to do with what is being consumed
Lean-through consumption Communities are key
TikTok A fandom community powerhouse
The cost-of-living crisis is here; it just has not hit entertainment yet
Hate-watching: The rise of contextual consumption
If the cultural ‘in’ cycle is speeding up, what will sustain entertainment?
Re-creating the creator economy
Has the NFT and crypto hype met its match in an IRL cost-of-living crisis?
If the future of entertainment is niche, how does the Meta approach fit in?
The rise of the lean-through superfan Post-Covid trends of UGC creation and entertainment
The Morbius fandom misread
The video attention reboot How video is being impacted by the attention recession
Stranger Things, Queen’s Gambit, and Bridgerton Finding the balance of creation and consumption
Winter is coming, and Amazon is ready: why the multi-service major is raising its prices
