Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
Cross-platform success Using social platforms to build audience and fandom
(di)Vine is back: Is there space for another short-form video app?
Accessing the internet: How AI will reshape digital discovery, consumption, and ad revenues
Is AI the new “world wide web”?
Shifting headwinds for AI Transitioning from disruptor to status quo
How social’s reach is undermining its culture
Forget catalogue; creators are the new valuable IP
Is the internet re-localising?
Creators as IP A 'personal brand' is an investment opportunity
20:25 vision: Meta Connect looks to the post-smartphone future
Social is the medium, but its messages are more than just content
All eyes, no ears Why virality is not building fandom
AI AI, Cap’n: Shifting headwinds to the promised land of tech innovation
The life of a cultural narrative: Where are 2025’s iconic moments?
Social as the home of online scenes Going beyond viral moments
Instagram Maps: Feature or future?
Why Drake’s ‘Which One’ single is not a TikTok-first track
Why the AI boom will boost non-Western markets
