Hanna Kahlert
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Building fandom is about the journey, not the destination
Budweiser’s royalty loophole ad: How AI and social have changed the value of creators
Ads in WhatsApp Stories: is this the next ad frontier in social?
Live isn’t dead, it just needs a WhatsApp group: why gatekeeping is due for a comeback
India market focus A fandom and AI-forward online population
Grok meets Telegram: Why is AI being shoehorned into messaging platforms?
AI futures Culture wars
Culture always starts as grassroots: The rise of bardcore raves
Social audiences are fragmenting Social platform user profile
The paradox of scale and success: What music can learn from gin distilleries
What “Make Hollywood Great Again” really means for entertainment
There is no Pirates of the Caribbean 6: How long is the internet going to work?
What does it mean for OpenAI to go social?
The future of (US) TikTok Implications for the social marketplace
What happens to entertainment in a gamified US economy?
Online culture is fragmenting: Why White Lotus spoilers are not flooding the internet
If the internet dies, where does all the attention go?
Why ads in DMs are not the solution Instagram wants them to be
