Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
Is the internet re-localising?
Creators as IP A 'personal brand' is an investment opportunity
20:25 vision: Meta Connect looks to the post-smartphone future
Social is the medium, but its messages are more than just content
All eyes, no ears Why virality is not building fandom
AI AI, Cap’n: Shifting headwinds to the promised land of tech innovation
The life of a cultural narrative: Where are 2025’s iconic moments?
Social as the home of online scenes Going beyond viral moments
Instagram Maps: Feature or future?
Why Drake’s ‘Which One’ single is not a TikTok-first track
Why the AI boom will boost non-Western markets
Building fandom is about the journey, not the destination
Budweiser’s royalty loophole ad: How AI and social have changed the value of creators
Ads in WhatsApp Stories: is this the next ad frontier in social?
Live isn’t dead, it just needs a WhatsApp group: why gatekeeping is due for a comeback
India market focus A fandom and AI-forward online population
Grok meets Telegram: Why is AI being shoehorned into messaging platforms?
AI futures Culture wars