Hanna Kahlert
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Two years into the AI craze, where does it go next?
Ofcom, Elon Musk, and the future of the social platform marketplace
Social platforms are eating passive entertainment. Are games eating social?
Social is eating entertainment The future of memes, music, social platforms, and beyond
The next era of entertainment: AI and social are lowering barriers, but new ones must emerge
AI, dead internet theory, and why analogue is a future-proof business strategy
TikTok’s creator subscriptions point to the future of social platforms
TikTok may be shutting down its music service, but it will still compete with streaming
The digital generation wants to go offline: the roots of an analogue revival
Analogue revival A cultural pendulum swing
BlueSky benefits from X’s Brazil ban: a fragmenting social ecosystem is shaky ground for incumbents
From ubiquitous bird app to banned in Brazil: what happened to X (and will it happen to others)?
Who wins the social spiral? Consumers’ relationship with social platforms is changing
Instagram and the download-delete cycle: a cultural shift for social platforms
Algorithms, AI, truth, and trust: why social platforms should be worried about the riots
Social is the new entertainment; enter MIDiA’s new social vertical
Social platform user behaviour Q1 2024
Is this the post-social era? The state of the social platform user in 2024
