Hanna Kahlert

Now Is the Time to Engage, Not Convert

Cover image for Now Is the Time to Engage, Not Convert
Blog post by Hanna Kahlert
Before the COVID-19 pandemic and global lockdowns, there were already two key behavioural trends that have since been accelerated by the current phenomenon: a shift towards digital consumption, and an…
Read more …

Apple TV+ Bets on Fandom

Cover image for Apple TV+ Bets on Fandom
Blog post by Hanna Kahlert
As the D2C streaming wars coalesce, it is worth zeroing in on some of the propositions in play by the various tech majors, which in turn highlight their respective strategies and may provide some insights…
Read more …

The Age of the Creators

Cover image for The Age of the Creators
Blog post by Hanna Kahlert
For the meek shall inherit the earth… Since early 2019, MIDiA has been publishing findings that we are moving progressively into a market dynamic in which creators are being empowered by technology to…
Read more …

Brand Strategy: Choose the Koalas

Cover image for Brand Strategy: Choose the Koalas
Blog post by Hanna Kahlert
At this year’s World Economic Forum recently convened in Davos, Switzerland, the subject of stakeholder capitalism over shareholder capitalism was a hotly debated topic, with themes of broader accountability…
Read more …