Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
YouTube is winning emerging markets by being social – and format-flexible
Social 2025 Navigating platforms for fan power
DeepSeek and Rednote signal the dawning era of APAC
Creators and the creator economy Defining the undefinable
Ban or no ban, what comes next for TikTok creators?
Meta pushes for “free speech” as TikTok falls short: a dramatic cultural shift for social
Musk calls UK government ‘tyrannical’ and TikTok could leave the US: is global culture going regional again?
Social platform user behaviour Q3 2024
A regulation-heavy year for social looms in 2025
Will the TikTok ban happen? What you need to know
MIDiA’s 2025 predictions It’s social’s stage now
Australia bans social media for under-16s: the first domino towards a new digital world?
Why social media regulation could be a boost for the creator economy
The BlueSky migration: How cultural shifts can disrupt even the most established social media platforms
MIDiA Research 2024-2031 global social forecasts New frontiers and strong growth ahead
Info-tainment, Kamala’s campaign failure, and the distortive role of social media marketing
Two years into the AI craze, where does it go next?
Ofcom, Elon Musk, and the future of the social platform marketplace