Hanna Kahlert

Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.

The global rise of brand-agnosticism

Hanna Kahlert

20 Aug 2019

brand loyalty Marketing Media

Before the digital era, when distribution was limited and messaging had far more barriers to cross to be received, establishing brand loyalty was a critical part of remaining successful. Baby boomers today still retain loyal ties to brands and behaviours from their respective pasts.

The State of the Podcast Nation

Hanna Kahlert

12 Aug 2019

Media podcast market Podcasts

Podcasts are an overnight success many years in the making. Even when taking a more cautious view, there are signs of a vibrant ecosystem emerging that is arguably the first entirely new media sector since the emergence of console games.

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Sports, television, music, politics – Cultural cohesion in a climate of division

Hanna Kahlert

8 Aug 2019

cultural insight Entertainment Media

History (so they say) repeats itself. While in some instances this might bring about the comfort of cyclical certainty, in others – as we near a new roaring 20’s with what looks to be thematic similarity to all the economic boom and political chaos of the last – this can prove, shall we say, d...

Will content fragmentation drive a new rise of piracy?

Hanna Kahlert

1 Aug 2019

content spend Innovation Mobile content

The digital content marketplace largely has peer-to-peer content piracy to thank for the behaviours and dynamics characterising it today. Piracy itself was the forefront of the new era, quickly being overtaken by legitimate streaming services, which also challenged – and continue to challenge – ...

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The State of the Music Publishing Nation

Hanna Kahlert

22 Jul 2019

Music Music publishing Business Strategy

This blog highlights some key points from MIDiA’s latest flagship report, the State of the Music Publishing Nation . Now that streaming is settling into its role as the de-facto mode of consumption (contributing to 50% of music industry revenues last year), the acceleration of publishing growth is...

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Privacy concerns and digital advertisers: Why brands that demand attention will lose out in the post-peak shift of the attention economy

Hanna Kahlert

16 Jul 2019

Attention economy brands Cultural trends

Mid-2019 sees the digital market mid-quagmire. The saturation of the attention economy is driving further and further competition between brands to create propositions that can stand out enough to earn adoption, in a market where overwhelming choice vastly outweighs the total adoption potential of c...

Sports and the tech majors: A competitive partnership

Hanna Kahlert

8 Jul 2019

Streaming streaming sports tech majors

We’re pleased to announce the launch of our Sports research practice. The Sports vertical provides comprehensive global analysis of the key players unleashing disruption in the business of sport broadcasting, streaming and e-sports alongside detailed and segmented analysis of consumer engagement b...

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Libra: A reckoning for crypto – or for Facebook?

Hanna Kahlert

25 Jun 2019

cryptocurrency Facebook libra

Last week Facebook and its network of partners, including Spotify, MasterCard and Uber, announced the development of a new cryptocurrency, Libra , planned to go live next year. As the first tech major backed and (ideally) stable cryptocurrency, the implications are as numerous as they are extensive ...

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The content we need, the distribution we don’t: Why HBO needs to up its game to stay relevant

Hanna Kahlert

17 Jun 2019

Video HBO streaming tv

Game of Thrones (spoilers) – to the relief, disgruntlement and/or (dis)satisfaction of millions – has ended. Eight years of global rapture (well, five to six followed by two of tolerance) finally sent us all on our ways, be that sailing west to the unknown, ruling what we’ve fought for, or sim...

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Sports SVOD services: The underdogs’ game

Hanna Kahlert

29 May 2019

SVOD Sports Business Strategy

Cord cutting and “the attention economy” are the trends reshaping everything video in 2019, and sports television – despite its reliably existent fanbase – is no exception. New sports proposition streaming video on demand (SVOD) entrants face hefty competition on all sides, from regionally e...

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Television Performance Measurement Is Falling Short

Hanna Kahlert

20 May 2019

Chart Of The Week Data Point Of The Day index

When the television first entered homes around the world, it was a safe assumption that if it was on it was the centre of attention in a room. Whatever was broadcast to the screen for that evening would be closely regarded with well-deserved awe.

An alternative future for televised sports

Hanna Kahlert

2 May 2019

egaming esport esports

This article is derived from MIDiA’s report, 'eSports: An alternative future for televised sports?' The days of overpriced suspect hotdogs and rioting stadiums are far from over. Sports, despite their inability to retain cord cutting TV viewers , remain an immovable part of the attention economy.

US Cord Cutting Full-Year 2018: Transition Uptake

Hanna Kahlert

30 Apr 2019

cord cutting cord shaving Online video

This article is derived from MIDiA’s US Cord Cutting Full Year 2018 report. Cord cutting is now an established part of the US pay-TV landscape, illustrating the impact of streaming video on demand (SVOD) and changing consumer habits globally.

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Voice control: Smartphones, in-home speakers, and the digital attention economy

Hanna Kahlert

24 Apr 2019

Digital economy voice voice command

This article is derived from MIDiA’s Voice Market and Behaviour Trends Overview report. The use of voice command continues to be niche, with overall consumer penetration at a mere 9%. Predominantly that usage is on smartphones, with “asking for directions” one of the key use cases.

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Profiling the live consumer: Streaming and the live music business

Hanna Kahlert

17 Apr 2019

live music Music music industry

This article is derived from MIDiA’s Profiling the Live Consumer report, available here . The power balance in music has swung from recorded to live, but will it stay? Live productions have been the prime revenue pusher for the music business since peer-to-peer (P2P) downloading undermined the inh...

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