Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
Now Is the Time to Engage, Not Convert
The digital entertainment boom is temporary: what comes next?
Going the (Social) Distance: Rising Consumer Trends
Film studios pause production: Is this the new era of anime?
Kingdom: Global events correlate with show awareness
Marketplace pandemic: How will media companies fare in a recession?
Altered carbon: Tracking fandom into the future
Is Video Streaming About to Witness Music’s P2P Trial by Fire?
Apple TV+ bets on fandom
The age of the creators
The politics of Twitter: Brands, news, and freedom of speech
Brand strategy: Choose the Koalas
YouTube and the fan monetisation model
Spotify illustrates the difference between flat engagement and real sentiment
The tech major ecosystem wars are here with aggressive, loss-led on-boarding
The era of peak attention? Try peak distraction – Event rundown
Creators versus distributors: What happens when brands can no longer rely on their content?
The Houston Rockets, Hong Kong, and the dangers of mixing politics with profit
