Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
Social platform user snapshot Q4 2022
AI is impacting industry today; here is how it will affect culture tomorrow
The AI entertainment revolution How artificial intelligence will reshape media consumption
AI use cases in the entertainment industry Electric Sheep, Mubert, Unreal Engine 5, Descript, Uhmbrella, and My AI
Why TikTok is pushing YouTube into becoming the digital version of broadcast
TikTok’s time limit for teen users is barely a step ahead of regulation
Attention economy Reasons, not ways, to spend attention
Just BeReal Why simple can be better for social (and beyond)
AI accelerationism spells the end of digital entertainment’s golden era
Are subscriptions the future of social apps?
Year of change Themes that will shape entertainment in 2023
Love is (not) sharing a password: Why Netflix’s crackdown on account sharing is a longer-term gamble
Reintroducing scarcity How entertainment can find value amid the growing digital clutter
How OpenAI fits into the growing need for scarcity in digital entertainment
Making artists heard: Women in the music industry
ChatGPT raises new potential for NFTs
Pivot point MIDiA 2023 predictions
Artificial 'intelligence' is the new smartphone (for better and for worse)
