Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
Reintroducing scarcity How entertainment can find value amid the growing digital clutter
How OpenAI fits into the growing need for scarcity in digital entertainment
Making artists heard: Women in the music industry
ChatGPT raises new potential for NFTs
Pivot point MIDiA 2023 predictions
Artificial 'intelligence' is the new smartphone (for better and for worse)
Social platform user snapshot Q3 2022
Why TV is at risk of losing its cultural value
2023 MIDiA predictions Pivot point
The future lies beyond tech – a long(er) read
Why HBO Max being back on Amazon Prime highlights the growing risk of piracy
Lean-through listening The impact of context on consumption and ad responsiveness
The economic crunch will reorient consumption around reasons, not ways, to spend attention
Lean-through listening: how does context impact consumption?
Tumult at Twitter shines a light on a deflating tech bubble
Unlocking the saturation conundrum Key video trends going into 2023
Is Mastodon the beginning of the social platform revolution?
The moment is here for social platform disruption
