Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
AI is the new digital ad industry… but the stakes are far greater
The X rebrand is Twitter’s Meta moment… but there’s already a Meta
Barbenheimer, the Hollywood strikes, and AI: Is film at a cultural turning point?
The future is interoperability: Why Threads could beat Twitter through the Fediverse
Less is more, but it’s already all ‘too much’: The rise of digital disengagement
Not all social entertainment behaviour is created equal Audience deep dive
Social platforms are going niche: the end of copycat features
Apple’s Vision Pro may (finally) be VR’s turning point, but where is it going?
Fandom and identity For fans, entertainment goes beyond enjoyment of content
Taylor Swift and the art of building a fanbase
Are we approaching the age of digital disengagement?
Social media regulation is imminent; here is how it will shape the future of entertainment
TikTok has been banned in Montana: an early blow in a larger battle
Social content platforms are set to compete with everything in entertainment
The new need for scarcity, and why the next big leap in entertainment has not happened yet
Web 3.0 is here Navigating the new culture of digital entertainment
Covers.ai and why Universal Music Group’s call to keep AI away from streaming platforms may be too little, too late
AI and the future of music The future is already here
