Hanna Kahlert

Hanna is one of our expert analysts, helping drive MIDiA’s research into the future of digital entertainment. Her key areas of interest are cross-entertainment audience behaviour, the creator economy, and social platforms.

Why HBO Max being back on Amazon Prime highlights the growing risk of piracy

Cover image for Why HBO Max being back on Amazon Prime highlights the growing risk of piracy
Hanna Kahlert
piracy
P2P download
Streaming
Warner Bros. Discovery and Amazon have announced that HBO Max will become available on Prime Video channels in the US, with users able to subscribe through the Amazon platform. HBO Max was previously withdrawn from Amazon Channels in 2021 due to a dispute over data sharing (Amazon Channels provides less user data than an equivalent Fire TV app would do for Warner Bros.
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The economic crunch will reorient consumption around reasons, not ways, to spend attention

Cover image for The economic crunch will reorient consumption around reasons, not ways, to spend attention
Hanna Kahlert
Media and Marketing
Cultural trends
The past few weeks have demonstrated that the economic downturn is not only affecting consumer spending, but corporate strategy as well. Venture capital investors are rethinking red flags , Amazon is rethinking its long-term bets , Facebook has acknowledged a downturn in consumer reach, and Twitter is, well, Twitter-ing .
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Lean-through listening: how does context impact consumption?

Cover image for Lean-through listening: how does context impact consumption?
Hanna Kahlert
Media and Marketing
Cultural trends
Streaming has changed music listening dramatically, turning what was once a thoughtful, attention-intensive activity to a primarily ambient background media format. Or has it? Elevator jazz is far older than YouTube’s ‘lo-fi playlist to chill / elevator to’, and the invention of headphones and cassette players spurred the 80’s trope of angst-ridden teens escaping into their favourite mixtape long before the iPod.
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Unlocking the saturation conundrum
Key video trends going into 2023

Cover image for Unlocking the saturation conundrum
Tim Mulligan, Hanna Kahlert, Samuel Griffin and Ben Woods
A key challenge confronting the video streaming landscape in the current attention inflation era is maintaining engagement. Up until now, video streaming has been fixated on growth. In a saturated marketplace buffeted by the cost-of-living crisis, the strategic focus has shifted towards retention both of in terms of subscribers for subscription video on demand (SVOD) and users for ad-support video on demand (AVOD).
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Is Mastodon the beginning of the social platform revolution?

Cover image for Is Mastodon the beginning of the social platform revolution?
Hanna Kahlert
Social media
social platform
mastodon
Elon Musk’s takeover of Twitter last week has raised serious questions about the future of the app, and about the future of social platforms overall . As the likes of TikTok move social into the category of content, and new, use-specific social platforms begin to take off, it seems that not only is now the time for social platform disruption – it is already happening.
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The shift indoors
Entertainment audiences’ search for the affordable and the meaningful

Cover image for The shift indoors
Hanna Kahlert
Apple TV
Netflix
Disney
The Covid-19 entertainment boom is over; we are now in a highly competitive attention recession characterised largely by the attention inflation driven from accelerating rates of multitasking. This is compounded by serious global events and a cost-of-living crisis which will reduce the money audiences have available to spend on digital entertainment.
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What happens when the “relentless toll” of the music industry meets the creator economy in a cost-of-living crisis?

Cover image for What happens when the “relentless toll” of the music industry meets the creator economy in a cost-of-living crisis?
Hanna Kahlert
underground
cost-of-living
Music
The music industry is in a cultural crisis. It is more demanding than ever to be a successful artist, with the work required to meet the demands of social algorithms and to cut through the clutter being more competitive than ever, in addition to touring being hit hugely by the pandemic lockdown and now by a cost-of-living crisis limiting fans’ ability to attend real-life concerts.
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Content is king, distribution is queen but retention is revolutionary

Cover image for Content is king, distribution is queen but retention is revolutionary
Tim Mulligan and Hanna Kahlert
Free Report
Video
Music
Games
Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot, SVP of Marketing at BritBox, Nii Mantse Addy, CMO and Head of Marketing at Philo, Nina Laricheva, CEO of Marquee TV, and Hanna Kahlert, Media and Marketing analyst at MIDiA Research.
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