Hanna Kahlert

Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.

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AI use cases in the entertainment industry
Electric Sheep, Mubert, Unreal Engine 5, Descript, Uhmbrella, and My AI

Hanna Kahlert, Ashleigh Millar, Tatiana Cirisano and Annie Langston

20 Mar 2023

Cultural trends Critical Developments

Electric Sheep | Using AI to introduce accuracy and efficiency into the VFX industry Rotoscoping, an element of visual effects (VFX) where the background of either an image or video is removed so that effects can be added, has traditionally been an intricate and time-consuming endeavour.

Why TikTok is pushing YouTube into becoming the digital version of broadcast

Hanna Kahlert

15 Mar 2023

YouTube TikTok Video

Social (short-form) video is barely two-decades old, having broken away from traditional TV shows and films by innovating for the digital-first world we now live in. While YouTube was the original innovator, TikTok is booming.

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TikTok’s time limit for teen users is barely a step ahead of regulation

Hanna Kahlert

8 Mar 2023

Media and Marketing

Social platforms have long danced on the outskirts of legal regulations, from Facebook’s issues with misinformation to questions surrounding the mental health implications of apps like Instagram and TikTok.

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Attention economy
Reasons, not ways, to spend attention

Hanna Kahlert

1 Mar 2023

Spotify YouTube Netflix

Audiences are consuming in different ways, on different platforms, and at different times – from lean-back passive viewing, to lean-forward on-demand, lean-in social engagement, and lean-through creation. Web 3.0, largely driven by AI, will not change this.

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Just BeReal
Why simple can be better for social (and beyond)

Hanna Kahlert

1 Mar 2023

Audience Insight Media and Marketing

The battle for consumer attention is more competitive than ever in today’s saturated entertainment economy. Free time is saturated, and ever more competitive propositions are constantly bringing in new features, new content, and new ideas for audiences to engage with and enjoy.

AI accelerationism spells the end of digital entertainment’s golden era

Hanna Kahlert

1 Mar 2023

Media and Marketing Audience Insight

The hamster wheel of digital entertainment’s innovation is spinning faster than ever –but not going anywhere far. Games’ move into streaming is bringing with it the same troubles as music and video are trying to fix .

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Are subscriptions the future of social apps?

Hanna Kahlert

22 Feb 2023

Social Subscriptions Twitter

When Elon Musk took over Twitter, he was publicly faced with a seemingly impossible ask: make the iconic, culture-defining, long-standing social app (consistently) profitable. At the time of acquisition, Twitter did not have the same thriving ad business as Meta, and so Musk was forced to look at al...

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Year of change
Themes that will shape entertainment in 2023

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Samuel Griffin, Ben Woods and Srishti Das

15 Feb 2023

Spotify YouTube Amazon

This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music, video, games, audio, cultural trends, and the creator economy. Expect 2023 to be a of period significant disruption and innovation forced upon the digital entertainme...

Love is (not) sharing a password: Why Netflix’s crackdown on account sharing is a longer-term gamble

Hanna Kahlert

15 Feb 2023

Media and Marketing Audience Insight Netflix

After a successful trial in Latin America, Netflix is planning to roll out its solution to account sharing worldwide over the next year, called ‘ paid sharing ’. For every user on an account who does not share the same IP address as the account holder, the account holder will be charged an addit...

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Reintroducing scarcity
How entertainment can find value amid the growing digital clutter

Hanna Kahlert

1 Feb 2023

Apple TV Disney Instagram

Games, sports, music, video, audio, and social content all compete not only for consumers’ attention (and money), but also their fandom. However, the oversaturation of content is devaluing entertainment itself, by overly commodifying it. Entertainment businesses and content providers will need to rethink how to generate better value for audiences...

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How OpenAI fits into the growing need for scarcity in digital entertainment

Hanna Kahlert

1 Feb 2023

Media and Marketing

Digital entertainment has seen a boom in content production, with more songs, TV shows, and games released at a faster rate than ever to compete for audience’s attention. However, audiences have no available time left over to spend on entertainment, and the cost-of-living crisis is affecting their available spend as well.

Making artists heard: Women in the music industry

Hanna Kahlert

1 Feb 2023

Music Cultural trends

In and among the chaos of Eurosonic, MIDiA sat down for a fireside chat with artist Marina Herlop to talk about what it is like to be a producer in the music industry today. Or, more specifically, what it is like to be a female music producer – who are wildly outnumbered by men, at 38 to 1 .

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ChatGPT raises new potential for NFTs

Hanna Kahlert

25 Jan 2023

Media and Marketing Cultural trends NFT

AI is here with a quickly-growing army of bots that will happily make anything a user commands, be that do their homework, write them a song, draw them concept art of a film they wish had happened – and undoubtedly more to come.

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Pivot point
MIDiA 2023 predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Ben Woods

12 Jan 2023

Free Report

Business Strategy

MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....

Artificial 'intelligence' is the new smartphone (for better and for worse)

Hanna Kahlert

11 Jan 2023

Media and Marketing AI ChatGPT

Long have we awaited the coming of the next new smartphone moment . 2022 saw some false starts: the metaverse, NFTs, VR (again). All have lingered in the shadows of their own potential, with no real momentum elsewhere.

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Social platform user snapshot Q3 2022

Hanna Kahlert

4 Jan 2023

Social media Audience Insight Media and Marketing

This slide deck presents a snapshot of different social platform users, including age breakdowns, time spent on social overall, time spent creating content, and ad tolerance. It covers Facebook, YouTube, Twitter, WhatsApp, Pinterest, Instagram, Snapchat, Discord, and TikTok.

Why TV is at risk of losing its cultural value

Hanna Kahlert

21 Dec 2022

Fandom tv shows Warner Bros Discovery

Humans have been telling stories since they first looked at the sky and decided that clusters of stars resembled scorpions and centaurs. Storytelling is intrinsic to culture. It builds relationships, religions, national identities, and hope in dark times.

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2023 MIDiA predictions
Pivot point

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Samuel Griffin, Kazia Rothwell and Ben Woods

20 Dec 2022

Apple YouTube Amazon

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and beyond. Themes for 2023: Cost-of-living crunch: Entertainment spending will weaken, but some formats will fare better than others Perceived value wil...

The future lies beyond tech – a long(er) read

Hanna Kahlert

14 Dec 2022

metaverse NFTs VR

As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question : is this it for the tech industry? Planning for 2023 seems to mean planning for disruption, an...

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Why HBO Max being back on Amazon Prime highlights the growing risk of piracy

Hanna Kahlert

8 Dec 2022

piracy P2P download Streaming

Warner Bros. Discovery and Amazon have announced that HBO Max will become available on Prime Video channels in the US, with users able to subscribe through the Amazon platform. HBO Max was previously withdrawn from Amazon Channels in 2021 due to a dispute over data sharing (Amazon Channels provides ...

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