Hanna Kahlert | MIDiA Research

Marketplace Pandemic: How Will Media Companies Fare in a Recession?

Blog post by Hanna Kahlert

11 Mar 2020

With the 9 th of March dubbed by market analysts as “Black Monday” after S&P and Nasdaq suffered the worst share falls since the 2008 financial crisis, seeing trading briefly suspended before resuming...

Altered Carbon: Tracking Fandom into the Future

Blog post by Hanna Kahlert

6 Mar 2020

Altered Carbon

baby yoda

Chart Of The Week

In the digital era, anything can generate metrics – to the point where no matter how good the numbers look, actual success can sometimes be unconnected. Logged ‘views’ of an advertisement don’t...

Is Video Streaming About to Witness Music’s P2P Trial by Fire?

Blog post by Hanna Kahlert

2 Mar 2020

Music

Video

As the direct-to-consumer (D2C) big bang moment continues the slow process of expansion through the attention-saturated digital universe , video service providers are struggling with the existential question...

Apple TV+ Bets on Fandom

Blog post by Hanna Kahlert

24 Feb 2020

age of the creators

apple tv

applt TV+

As the D2C streaming wars coalesce, it is worth zeroing in on some of the propositions in play by the various tech majors, which in turn highlight their respective strategies and may provide some insights...

The Age of the Creators

Blog post by Hanna Kahlert

17 Feb 2020

artist streaming income

artists direct

Chart Of The Week

For the meek shall inherit the earth… Since early 2019, MIDiA has been publishing findings that we are moving progressively into a market dynamic in which creators are being empowered by technology to...

The Politics of Twitter: Brands, News, and Freedom of Speech

Blog post by Hanna Kahlert

10 Feb 2020

Marketing

Media

With the president of the United States being Donald Trump, whose proclivity for social media usage is renowned, it comes as no surprise that Twitter has a hearty presence in news reporting in 2020. The...

Brand Strategy: Choose the Koalas

Blog post by Hanna Kahlert

29 Jan 2020

At this year’s World Economic Forum recently convened in Davos, Switzerland, the subject of stakeholder capitalism over shareholder capitalism was a hotly debated topic, with themes of broader accountability...

YouTube and the Fan Monetisation Model

Blog post by Hanna Kahlert

21 Jan 2020

Creator Pay

creators

fan monetisation

How to describe YouTube? The now-15-year old video platform does not fit into a single box, but rather ticks all of them. Its positioning between consumer and business is a fascinating one, replicated...

Spotify Illustrates the Difference Between Flat Engagement and Real Sentiment

Blog post by Hanna Kahlert

14 Jan 2020

consumer engagement

engagement metrics

fandom

Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base displaying consistent growth, podcasts making a solid early showing, emerging markets demonstrating promise but ad revenue...

The Tech Major Ecosystem Wars Are Here with Aggressive, Loss-Led On-Boarding

Blog post by Hanna Kahlert

7 Jan 2020

Amazon Echo

amazon echo dot

google home

Soon we will probably all have home speakers, whether we like them or not. They are starting to appear almost out of the ether, much like the classic double-sized Sports Direct mugs everyone had in their...

Blog post by Hanna Kahlert

29 Aug 2019

We thought summer was over. Then it came back. Now (maybe) it's gone again. Impossible to predict how many more heat waves there will be before Autumn descends – but we're prepared for anything, anyway....

Streaming Needs to Worry About a Global Recession…But Perhaps Not as Much as Cable

Blog post by Hanna Kahlert

27 Aug 2019

cultural insight

Media

streaming

Last week MIDiA’s Mark Mulligan overviewed how , in a recession, discretionary expenditures are the first to be cut. Given the non-obligatory nature of subscriptions and the contractual shackles of cable,...

The Global Rise of Brand-Agnosticism

Blog post by Hanna Kahlert

20 Aug 2019

brand agnostic

brand loyalty

Marketing

Before the digital era, when distribution was limited and messaging had far more barriers to cross to be received, establishing brand loyalty was a critical part of remaining successful. Baby boomers today...

The State of the Podcast Nation

Blog post by Hanna Kahlert

12 Aug 2019

Media

podcast market

Podcasts

Podcasts are an overnight success many years in the making. Even when taking a more cautious view, there are signs of a vibrant ecosystem emerging that is arguably the first entirely new media sector since...