Hanna Kahlert | MIDiA Research

2020 in review
Lockdown legacy impacts on entertainment

Report by Hanna Kahlert

24 Feb 2021

Digital connections have filled the void left by real-world activities, globalising culture and experience. Yet this comes at the cost of deepening divides in trust and perspective. Changing economic...

Clubhouse and the next evolution of audio

Blog post by Hanna Kahlert

23 Feb 2021

Music

Media and Marketing

Audio has seen an overall boom during the last year , with audiobooks alone significantly gaining consumer attention time and attracting audience over from radio. Podcasts have also grown in the lockdown...

Taylor Swift and the changing tide of artist power

Blog post by Hanna Kahlert

16 Feb 2021

Music

Media and Marketing

Cultural Trends

In the latest episode of a long-running feud between Taylor Swift and Big Machine Records, the western princess turned pop icon is releasing the first of her original re-recorded albums under her own ownership....

UMG licensing deal solidifies TikTok’s lead in social media innovation

Blog post by Hanna Kahlert

9 Feb 2021

Media and Marketing

In September of last year, TikTok was facing a presidential ban in the US. Not five months later, it is hosted by Oracle , a US tech company, and has global licensing deals with Sony Music, Warner Music...

To the moon: The GameStop stock story reveals a dynamic shift in consumption culture

Blog post by Hanna Kahlert

3 Feb 2021

Media and Marketing

content consumption

consumer trends

“Mortgage-backed securities, sub-prime loans, tranches… It’s pretty confusing right? Does it make you feel bored, or stupid? Well, it’s supposed to. Wall Street loves to use confusing terms to...

Women making music

Blog post by Hanna Kahlert

28 Jan 2021

Music

Women

diversity

Even taking into account the impact of the pandemic, it has never been a better time for independent creators in the music business. The various 2020 lockdowns may have prevented artists from earning vital...

Streaming is killing culture? Tell that to the Sea Shanty

Blog post by Hanna Kahlert

26 Jan 2021

Media and Marketing

Being a music artist is no easy feat these days. Labels are struggling to cut through the clutter of content proliferation, pushing artists to shorten songs, forgo the album, and prioritise playlist placements...

Is this the beginning of the end for Instagram?

Blog post by Hanna Kahlert

19 Jan 2021

Media and Marketing

Cultural Trends

It has been a rocky month for social media – and a not-so-promising beginning to a new year. Years of debate have raged over the role of platforms like Facebook and Twitter in the content they host,...

Cyberpunk 2077 and Star Wars: The role of imperfection in the fandom formula

Blog post by Hanna Kahlert

13 Jan 2021

The much-anticipated Cyberpunk 2077 was released last month on December 10th, as both the most expensive game ever made and with one of the most high-profile acting casts. Following the studio’s highly-successful...

The live versus streaming demographic paradox

Blog post by Hanna Kahlert

5 Jan 2021

artists

demographic

insight

As we begin 2021 with a vaccine on the near horizon, live venue businesses are holding on with whitening knuckles through the intermediate stricter lockdowns. However, the world has changed much in the...

Facebook faces anti-trust lawsuits, sounding a warning to big tech

Blog post by Hanna Kahlert

16 Dec 2020

ads

data

facebook

Last Wednesday, 48 US State attorneys general and the US Federal Trade Commission filed lawsuits against Facebook, echoing the hearings before Congress earlier this year in declaring that the company’s...

Cultural Trends in 2021
Navigating a New Normal

Report by Hanna Kahlert

10 Dec 2020

£3,000.00 excl. VAT

Amazon

amazon prime video

Amuse

Behaviours under coronavirus-driven lockdowns accelerated underlying digital consumption trends. Remote working and ongoing restrictions mean streaming behaviour is up across formats and demographics...

Cultural moments of audio, from Amazon and Wondery to Spotify Wrapped

Blog post by Hanna Kahlert

7 Dec 2020

As MIDiA has discussed often in the past , we are moving from a music-only audio space to one of broader audio. Driving this are podcasts, which have become the primary new format drawing upon latent demand...

Netflix brings chess back to the mainstream with Queen’s Gambit power move

Blog post by Hanna Kahlert

30 Nov 2020

Media and Marketing

When Netflix aired its chess-themed TV series The Queen’s Gambit on October 23rd, the choice of topic seemed a quizzically niche one. Chess has not seen mainstream enthusiasm since Cold-War-era face-offs...

Social media propositions are competing by homogenising?

Blog post by Hanna Kahlert

24 Nov 2020

Media and Marketing

‘Tis the season for new social media layouts, it seems. Recently, Instagram has introduced a new layout featuring a combined Reels/Stories tab and a shopping tab; Twitter has rolled out its own form...

2021 Predictions
The Year of the Immersive Web

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Hanna Kahlert

23 Nov 2020

£5,000.00 excl. VAT

amazon channels

Amazon Prime

Apple One

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games and sports in 2021 and beyond....

Virtual Reality: The flying cars of the 21st century

Blog post by Hanna Kahlert

16 Nov 2020

Virtual reality – or “VR” – has been described as a potentially media transforming technology for years now . Desperate trend seekers have long harked its “potential”, certain that this little-understood,...

Post-Pandemic Programming Webinar Presentation

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

11 Nov 2020

Free Report

Video

Music

Games

After a period of disruption to the global entertainment landscape, many businesses have found a way to adapt to the new normal, but the recession and prospect of further pandemic peaks have created an...

Among Us: What brands can learn from gamer communities

Blog post by Hanna Kahlert

2 Nov 2020

Last Tuesday, 27 October, a new record was set for the third-largest games stream in Twitch history , with an audience of between 300,000 and 400,000 over three and a half hours. It was not driven by a...

Quibi’s failure is a warning to those who do not seek to understand audiences

Blog post by Hanna Kahlert

27 Oct 2020

Quibi launched six months ago, grabbing onto the coattails of short-form content and announcing it would bring “big stories” in “small bites”. Studio executives were curious to see if, indeed,...