Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
Who asked for AI? Why its future is more boring than you think
The state of music AI The consumer opportunity lies in modification, not generation
'BBL Drizzy’ The eye of the storm for generative music AI
Commodification’s kickbacks: trends emerging in the pendulum swing back from content overload and AI
Death of the town square Social fragmentation and a decentralised digital future
Another Fake Drake? AI is decoupling artists and their voices (and there’s no coming back)
Sustainability from chaos How today’s artists find sustainable success in a turbulent music industry
The state of the attention economy: why don’t fan-first platforms work?
Songs as cultural moments (and why TikTok trends are so appealing)
Social companies face a fragmenting digital ecosystem
Audience agency and the value of social media: the rise of the “digitine”
Cutting through the clutter: why an analogue revival is inevitable
Music fandom’s future (and its existential crisis)
Niche is mainstream How scenes, niche aggregators, and creators will reshape entertainment
AI cannot replace creators… and the proof, surprisingly, is books
The techification of entertainment (and why it needs to reverse)
Forget TikTok trends; the scene is TikTok itself
Reddit’s IPO is a nail in the coffin for the centralised internet
