Hanna Kahlert
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Social landscape Mapping the balance of platforms’ audience, features, and strategy
Format versus context: Can a YouTuber make it on TV?
One stream’s trash, another stream’s treasure – if everything’s niche, what success can you measure?
Instagram is becoming Facebook. So where do all the people go?
MIDiA's 2024 predictions webinar The algorithm is not listening
Are we approaching an analogue revival?
Steamboat Willie Mickey Mouse and the blending of fan and franchise
2024 will be a year of change (as if there has not been enough already)
MIDiA’s 2024 predictions report The algorithm is not listening
The future revenue roadmap for ‘social’ platforms Ads, subscriptions, and creator tools
Music x Climate
Features versus fandom: Why TikTok is trying to become more like YouTube
AI copyright lawsuits beg the bigger question: How valuable is digital content?
Cutting loose the long tail in a rising culture of creative consumption
Can subscriptions keep the lights on for social?
Does culture become a commodity, or do commodities become culture?
Regulatory decisions around AI will shape the future of digital ecosystems
Niche is the way forward: DSP’s need function, not features
