Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
Songs as cultural moments (and why TikTok trends are so appealing)
Social companies face a fragmenting digital ecosystem
Audience agency and the value of social media: the rise of the “digitine”
Cutting through the clutter: why an analogue revival is inevitable
Music fandom’s future (and its existential crisis)
Niche is mainstream How scenes, niche aggregators, and creators will reshape entertainment
AI cannot replace creators… and the proof, surprisingly, is books
The techification of entertainment (and why it needs to reverse)
Forget TikTok trends; the scene is TikTok itself
Reddit’s IPO is a nail in the coffin for the centralised internet
Gender inequality in music mirrors the challenges of streaming… as do its opportunities for change
What would a post-TikTok (US) future look like?
BE THE CHANGE Gender equity in music
Niche is mainstream. So… what next?
Social is the new streaming… but the cracks are already showing
Social landscape Mapping the balance of platforms’ audience, features, and strategy
Format versus context: Can a YouTuber make it on TV?
One stream’s trash, another stream’s treasure – if everything’s niche, what success can you measure?
