Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
The paradox of scale and success: What music can learn from gin distilleries
What “Make Hollywood Great Again” really means for entertainment
There is no Pirates of the Caribbean 6: How long is the internet going to work?
What does it mean for OpenAI to go social?
The future of (US) TikTok Implications for the social marketplace
What happens to entertainment in a gamified US economy?
Online culture is fragmenting: Why White Lotus spoilers are not flooding the internet
If the internet dies, where does all the attention go?
Why ads in DMs are not the solution Instagram wants them to be
Meritocracy only works if the door is open in the first place: International Women’s Day in 2025
YouTube is winning emerging markets by being social – and format-flexible
Social 2025 Navigating platforms for fan power
DeepSeek and Rednote signal the dawning era of APAC
Creators and the creator economy Defining the undefinable
Ban or no ban, what comes next for TikTok creators?
Meta pushes for “free speech” as TikTok falls short: a dramatic cultural shift for social
Musk calls UK government ‘tyrannical’ and TikTok could leave the US: is global culture going regional again?
Social platform user behaviour Q3 2024
