Hanna Kahlert
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Why ads in DMs are not the solution Instagram wants them to be
Meritocracy only works if the door is open in the first place: International Women’s Day in 2025
YouTube is winning emerging markets by being social – and format-flexible
Social 2025 Navigating platforms for fan power
DeepSeek and Rednote signal the dawning era of APAC
Creators and the creator economy Defining the undefinable
Ban or no ban, what comes next for TikTok creators?
Meta pushes for “free speech” as TikTok falls short: a dramatic cultural shift for social
Musk calls UK government ‘tyrannical’ and TikTok could leave the US: is global culture going regional again?
Social platform user behaviour Q3 2024
A regulation-heavy year for social looms in 2025
Will the TikTok ban happen? What you need to know
MIDiA’s 2025 predictions It’s social’s stage now
Australia bans social media for under-16s: the first domino towards a new digital world?
Why social media regulation could be a boost for the creator economy
The BlueSky migration: How cultural shifts can disrupt even the most established social media platforms
MIDiA Research 2024-2031 global social forecasts New frontiers and strong growth ahead
Info-tainment, Kamala’s campaign failure, and the distortive role of social media marketing
