Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
Big tech is on the spot as the lines between commercial and political begin to blur
Oracle and Walmart re-emerge to take on the future of a US TikTok
Zombies and vaporwave: Consumer vibes in 2020
Post-Pandemic Programming Surviving and Thriving in the Recession
Clash of brands: Should Microsoft and Walmart purchase US TikTok?
The post-peak Twilight Zone: A defining cultural trend of uncertainty
Facebook’s “Reels” bid to move into TikTok gap will fail
Trump versus TikTok: The future of the social video app… and US media-tech dominance
Q2 success and congressional hearings: Facebook, Apple, Amazon and Google on the spot
COVID-19 Impact on Entertainment Demand and Behaviours
Consumer Engagement: The Brand Solution in a Digital Era of Churn
Consumer Engagement Building Sustainable Brands in 2020 and Beyond
Now Is the Time to Engage, Not Convert
The digital entertainment boom is temporary: what comes next?
Going the (Social) Distance: Rising Consumer Trends
Film studios pause production: Is this the new era of anime?
Kingdom: Global events correlate with show awareness
Marketplace pandemic: How will media companies fare in a recession?
