Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
Facebook’s “Reels” bid to move into TikTok gap will fail
Trump versus TikTok: The future of the social video app… and US media-tech dominance
Q2 success and congressional hearings: Facebook, Apple, Amazon and Google on the spot
COVID-19 Impact on Entertainment Demand and Behaviours
Consumer Engagement: The Brand Solution in a Digital Era of Churn
Consumer Engagement Building Sustainable Brands in 2020 and Beyond
Now Is the Time to Engage, Not Convert
The digital entertainment boom is temporary: what comes next?
Going the (Social) Distance: Rising Consumer Trends
Film studios pause production: Is this the new era of anime?
Kingdom: Global events correlate with show awareness
Marketplace pandemic: How will media companies fare in a recession?
Altered carbon: Tracking fandom into the future
Is Video Streaming About to Witness Music’s P2P Trial by Fire?
Apple TV+ bets on fandom
The age of the creators
The politics of Twitter: Brands, news, and freedom of speech
Brand strategy: Choose the Koalas