Hanna Kahlert

Hanna is one of our expert analysts, helping drive MIDiA’s research into the future of digital entertainment. Her key areas of interest are cross-entertainment audience behaviour, the creator economy, and social platforms.

The State of the Music Publishing Nation 

Cover image for The State of the Music Publishing Nation 
Hanna Kahlert
This blog highlights some key points from MIDiA’s latest flagship report, the State of the Music Publishing Nation . Now that streaming is settling into its role as the de-facto mode of consumption (contributing to 50% of music industry revenues last year), the acceleration of publishing growth is becoming more apparent, with increased growth rates for the past three years.
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Privacy Concerns and Digital Advertisers: Why Brands That Demand Attention Will Lose out in the Post-Peak Shift of the Attention Economy

Hanna Kahlert
attention economy peak
digital marketer
digital marketing
Mid-2019 sees the digital market mid-quagmire. The saturation of the attention economy is driving further and further competition between brands to create propositions that can stand out enough to earn adoption, in a market where overwhelming choice vastly outweighs the total adoption potential of consumers.
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Libra: A Reckoning for Crypto… or for Facebook?

Hanna Kahlert
calibra
cryptocurrency
emerging markets
Last week Facebook and its network of partners, including Spotify, MasterCard and Uber, announced the development of a new cryptocurrency, Libra , planned to go live next year. As the first tech major backed and (ideally) stable cryptocurrency, the implications are as numerous as they are extensive – should, of course, the latest in a long line of SomethingCoins manage to be meaningfully adopted at all.
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The Content We Need, the Distribution We Don’t: Why HBO Needs to up Its Game to Stay Relevant

Hanna Kahlert
Video
Game of Thrones (spoilers) – to the relief, disgruntlement and/or (dis)satisfaction of millions – has ended. Eight years of global rapture (well, five to six followed by two of tolerance) finally sent us all on our ways, be that sailing west to the unknown, ruling what we’ve fought for, or simply going home to the ear scratches most deserved of all.
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Sports SVOD Services: The Underdogs’ Game

Hanna Kahlert
addressable audience
binge -viewing
carriage partnerships
Cord cutting and “the attention economy” are the landscaping trends reshaping everything video in 2019, and sports television – despite its reliably existent fanbase – is no exception. New sports proposition streaming video on demand (SVOD) entrants face hefty competition on all sides, from regionally established SVOD services with more varied offerings to tech majors waiting in the wings to buy up the biggest rights before moving onto the scene.
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Profiling the Live Consumer: Streaming and the Live Music Business

Cover image for Profiling the Live Consumer: Streaming and the Live Music Business
Hanna Kahlert
Experience economy
festival market
live music
This article is derived from MIDiA’s Profiling the Live Consumer report, available to subscribers here . For more information about this report, email stephen@midiaresearch.com . The power balance in music has swung from recorded to live, but will it stay? Live productions have been the prime revenue pusher for the music business since peer-to-peer (P2P) downloading undermined the inherent value of recorded catalogue in the mid-2010’s.
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