Hanna Kahlert

2023 has been jump-started by rapid progression in the adoption of artificial intelligence (AI). From the launch of ChatGPT to AI-powered DJs, this technology is revolutionising common practices, impacting consumers, creators, and industry leaders alike.

Audiences are consuming in different ways, on different platforms, and at different times – from lean-back passive viewing, to lean-forward on-demand, lean-in social engagement, and lean-through creation. Web 3.0, largely driven by AI, will not change this.

This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music, video, games, audio, cultural trends, and the creator economy. Expect 2023 to be a of period significant disruption and innovation forced upon the digital entertainment industry, as nearly two decades of uninterrupted growth makes way for consumer-led disruption that is driven by a reduction in discretionary spending, attention, and willingness to make do with tired old formats.

Games, sports, music, video, audio, and social content all compete not only for consumers’ attention (and money), but also their fandom. However, the oversaturation of content is devaluing entertainment itself, by overly commodifying it. Entertainment businesses and content providers will need to rethink how to generate better value for audiences, especially if they want to make true fans of those audiences – especially in an environment of recession (both in the global economy and consumer attention).

MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....

This slide deck presents a snapshot of different social platform users, including age breakdowns, time spent on social overall, time spent creating content, and ad tolerance. It covers Facebook, YouTube, Twitter, WhatsApp, Pinterest, Instagram, Snapchat, Discord, and TikTok.

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and beyond. Themes for 2023: Cost-of-living crunch: Entertainment spending will weaken, but some formats will fare better than others Perceived value will be king: As economic conditions worsen, consumers will seek out better value for money, not just ways to reduce spend The end of disruption: Following two decades of disruption, consumer tech is entering a ‘holding’ phase, accentuated by the economic downturn Scarcity revival: The post-lockdown thirst for ‘in real life’ (IRL) experiences will combine with digital fatigue to place a new premium on scarce, IRL experiences in 2023 Community repurposed: The value of community will come to the fore in 2023, as entertainment increasingly becomes scene-led The rise of the moment: The immediacy of ‘now’ will find its fullest expression in social and music fusion in 2023 The forking of culture: Cultural intermediaries will provide access to subscenes for larger audiences The authenticity crisis: In an era of replication, authenticity will stand out The decoupling of global distribution: A changing geo-political landscape is turning back the clock on a vision for global markets in entertainment.