Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
Features versus fandom: Why TikTok is trying to become more like YouTube
AI copyright lawsuits beg the bigger question: How valuable is digital content?
Cutting loose the long tail in a rising culture of creative consumption
Can subscriptions keep the lights on for social?
Does culture become a commodity, or do commodities become culture?
Regulatory decisions around AI will shape the future of digital ecosystems
Niche is the way forward: DSP’s need function, not features
The future of AI will orient around datasets… which will put the user in a front-and-centre blind spot
Ad responsiveness in the era of content saturation
Are social platforms responsible for weird objects being thrown at pop stars?
Clutter versus curation: The cure to entertainment’s attention saturation woes
AI is the new digital ad industry… but the stakes are far greater
The X rebrand is Twitter’s Meta moment… but there’s already a Meta
Barbenheimer, the Hollywood strikes, and AI: Is film at a cultural turning point?
The future is interoperability: Why Threads could beat Twitter through the Fediverse
Less is more, but it’s already all ‘too much’: The rise of digital disengagement
Not all social entertainment behaviour is created equal Audience deep dive
Social platforms are going niche: the end of copycat features
