Hanna Kahlert

Hanna is one of our expert analysts, helping drive MIDiA’s research into the future of digital entertainment. Her key areas of interest are cross-entertainment audience behaviour, the creator economy, and social platforms.

Covers.ai and why Universal Music Group’s call to keep AI away from streaming platforms may be too little, too late

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Hanna Kahlert

May 2023

Media and Marketing

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AI and the future of music
The future is already here

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Mark Mulligan, Hanna Kahlert and Tatiana Cirisano

May 2023

Spotify

SoundCloud

Netflix

Unlike most new technology hype cycles, the impact that artificial intelligence (AI) has on the world is already surpassing expectations. Within the music industry, AI will largely be an enabler and accelerant of already-existing trends and market shifts: the growth of self-releasing artists, the consumerisation of music-making, and the resulting o...

An AI-generated Drake and The Weeknd collab is shaking the music industry

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Mark Mulligan, Hanna Kahlert and Tatiana Cirisano

May 2023

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The future of entertainment lies in collaborating with audiences themselves

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Hanna Kahlert

26 Apr 2023

After two years of the Covid boom, the tide that buoyed tech and digital entertainment companies has begun to recede. The likes of Meta, Netflix, and even Apple and Alphabet have all seen stock dips, largely due to inflation and market uncertainty.

min read

Solving the problems of AI require defining what it is… and these lines are tricky to draw

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Hanna Kahlert

20 Apr 2023

Media and Marketing

Universal Music Group has released a statement asking streaming platforms like Spotify and Apple Music to stop allowing AI’s to train on their datasets, and to remove AI music (largely in the wake of the viral AI-generated hit ‘Heart On My Sleeve’, made in the style of The Weeknd and Drake).

min read

The next AI battleground will be around datasets, not just functionality

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Hanna Kahlert

12 Apr 2023

The conversation about AI has permeated every level of every industry, from architecture to music to politics. What it is, what it can do, and what it should be allowed to do are all hot topics –and yet, the answers are perhaps more simplistic than might be expected from all the hype.

min read

Why TikTok and the future of social is now on trial

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Hanna Kahlert

5 Apr 2023

The last two weeks have seen social platforms, especially TikTok, abuzz with clips of TikTok CEO Shou Zi Chew’s hearing before the US congress, answering lawmakers’ questions about the social media app’s data protections for users and its relationship with China.

min read

Social platform user snapshot
Q4 2022

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Hanna Kahlert

April 2023

Audience Insight

Media and Marketing

This slide deck presents a snapshot of different social platform users, including age breakdowns, activity on social platforms, and cross-platform usage. It covers Facebook, YouTube, Twitter, WhatsApp, Pinterest, Instagram, Snapchat, Discord, and TikTok.

AI is impacting industry today; here is how it will affect culture tomorrow

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Hanna Kahlert

29 Mar 2023

artificial intelligence

It is clear that AI is here to stay – and its impact on digital entertainment (and beyond) will be as tectonic as the emergence of the smartphone . Already, business developers are using OpenAI’s GPT-4 to write everything from product-centric poems about coffee machines to marketing plans and pr...

min read

The AI entertainment revolution
How artificial intelligence will reshape media consumption

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Hanna Kahlert, Ashleigh Millar, Tatiana Cirisano and Annie Langston

March 2023

Innovation

Creators

YouTube

2023 has been jump-started by rapid progression in the adoption of artificial intelligence (AI). From the launch of ChatGPT to AI-powered DJs, this technology is revolutionising common practices, impacting consumers, creators, and industry leaders alike.

AI use cases in the entertainment industry
Electric Sheep, Mubert, Unreal Engine 5, Descript, Uhmbrella, and My AI

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Hanna Kahlert, Ashleigh Millar, Tatiana Cirisano and Annie Langston

March 2023

Cultural trends

Critical Developments

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Why TikTok is pushing YouTube into becoming the digital version of broadcast

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Hanna Kahlert

15 Mar 2023

Social (short-form) video is barely two-decades old, having broken away from traditional TV shows and films by innovating for the digital-first world we now live in. While YouTube was the original innovator, TikTok is booming.

min read

TikTok’s time limit for teen users is barely a step ahead of regulation

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Hanna Kahlert

8 Mar 2023

Media and Marketing

Social platforms have long danced on the outskirts of legal regulations, from Facebook’s issues with misinformation to questions surrounding the mental health implications of apps like Instagram and TikTok.

min read

Attention economy
Reasons, not ways, to spend attention

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Hanna Kahlert

March 2023

Spotify

YouTube

Netflix

Audiences are consuming in different ways, on different platforms, and at different times – from lean-back passive viewing, to lean-forward on-demand, lean-in social engagement, and lean-through creation. Web 3.0, largely driven by AI, will not change this.

Just BeReal
Why simple can be better for social (and beyond)

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Hanna Kahlert

March 2023

Audience Insight

Media and Marketing

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AI accelerationism spells the end of digital entertainment’s golden era

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Hanna Kahlert

1 Mar 2023

Media and Marketing

Audience Insight

The hamster wheel of digital entertainment’s innovation is spinning faster than ever –but not going anywhere far. Games’ move into streaming is bringing with it the same troubles as music and video are trying to fix .

min read

Are subscriptions the future of social apps?

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Hanna Kahlert

22 Feb 2023

When Elon Musk took over Twitter, he was publicly faced with a seemingly impossible ask: make the iconic, culture-defining, long-standing social app (consistently) profitable. At the time of acquisition, Twitter did not have the same thriving ad business as Meta, and so Musk was forced to look at al...

min read

Year of change
Themes that will shape entertainment in 2023

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Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Samuel Griffin, Ben Woods and Srishti Das

February 2023

Spotify

YouTube

Amazon

This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music, video, games, audio, cultural trends, and the creator economy. Expect 2023 to be a of period significant disruption and innovation forced upon the digital entertainme...

Love is (not) sharing a password: Why Netflix’s crackdown on account sharing is a longer-term gamble

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Hanna Kahlert

15 Feb 2023

Media and Marketing

Audience Insight

After a successful trial in Latin America, Netflix is planning to roll out its solution to account sharing worldwide over the next year, called ‘ paid sharing ’. For every user on an account who does not share the same IP address as the account holder, the account holder will be charged an addit...

min read

Reintroducing scarcity
How entertainment can find value amid the growing digital clutter

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Hanna Kahlert

February 2023

Apple TV

Disney

Instagram

Games, sports, music, video, audio, and social content all compete not only for consumers’ attention (and money), but also their fandom. However, the oversaturation of content is devaluing entertainment itself, by overly commodifying it. Entertainment businesses and content providers will need to rethink how to generate better value for audiences...

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