Hanna Kahlert
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Ad responsiveness in the era of content saturation
Are social platforms responsible for weird objects being thrown at pop stars?
Clutter versus curation: The cure to entertainment’s attention saturation woes
AI is the new digital ad industry… but the stakes are far greater
The X rebrand is Twitter’s Meta moment… but there’s already a Meta
Barbenheimer, the Hollywood strikes, and AI: Is film at a cultural turning point?
The future is interoperability: Why Threads could beat Twitter through the Fediverse
Less is more, but it’s already all ‘too much’: The rise of digital disengagement
Not all social entertainment behaviour is created equal Audience deep dive
Social platforms are going niche: the end of copycat features
Apple’s Vision Pro may (finally) be VR’s turning point, but where is it going?
Fandom and identity For fans, entertainment goes beyond enjoyment of content
Taylor Swift and the art of building a fanbase
Are we approaching the age of digital disengagement?
Social media regulation is imminent; here is how it will shape the future of entertainment
TikTok has been banned in Montana: an early blow in a larger battle
Social content platforms are set to compete with everything in entertainment
The new need for scarcity, and why the next big leap in entertainment has not happened yet
