Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
One stream’s trash, another stream’s treasure – if everything’s niche, what success can you measure?
Instagram is becoming Facebook. So where do all the people go?
MIDiA's 2024 predictions webinar The algorithm is not listening
Are we approaching an analogue revival?
Steamboat Willie Mickey Mouse and the blending of fan and franchise
2024 will be a year of change (as if there has not been enough already)
MIDiA’s 2024 predictions report The algorithm is not listening
The future revenue roadmap for ‘social’ platforms Ads, subscriptions, and creator tools
Music x Climate
Features versus fandom: Why TikTok is trying to become more like YouTube
AI copyright lawsuits beg the bigger question: How valuable is digital content?
Cutting loose the long tail in a rising culture of creative consumption
Can subscriptions keep the lights on for social?
Does culture become a commodity, or do commodities become culture?
Regulatory decisions around AI will shape the future of digital ecosystems
Niche is the way forward: DSP’s need function, not features
The future of AI will orient around datasets… which will put the user in a front-and-centre blind spot
Ad responsiveness in the era of content saturation
