Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
Regulatory decisions around AI will shape the future of digital ecosystems
Niche is the way forward: DSP’s need function, not features
The future of AI will orient around datasets… which will put the user in a front-and-centre blind spot
Ad responsiveness in the era of content saturation
Are social platforms responsible for weird objects being thrown at pop stars?
Clutter versus curation: The cure to entertainment’s attention saturation woes
AI is the new digital ad industry… but the stakes are far greater
The X rebrand is Twitter’s Meta moment… but there’s already a Meta
Barbenheimer, the Hollywood strikes, and AI: Is film at a cultural turning point?
The future is interoperability: Why Threads could beat Twitter through the Fediverse
Less is more, but it’s already all ‘too much’: The rise of digital disengagement
Not all social entertainment behaviour is created equal Audience deep dive
Social platforms are going niche: the end of copycat features
Apple’s Vision Pro may (finally) be VR’s turning point, but where is it going?
Fandom and identity For fans, entertainment goes beyond enjoyment of content
Taylor Swift and the art of building a fanbase
Are we approaching the age of digital disengagement?
Social media regulation is imminent; here is how it will shape the future of entertainment
