Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
2024 will be a year of change (as if there has not been enough already)
MIDiA’s 2024 predictions report The algorithm is not listening
The future revenue roadmap for ‘social’ platforms Ads, subscriptions, and creator tools
Music x Climate
Features versus fandom: Why TikTok is trying to become more like YouTube
AI copyright lawsuits beg the bigger question: How valuable is digital content?
Cutting loose the long tail in a rising culture of creative consumption
Can subscriptions keep the lights on for social?
Does culture become a commodity, or do commodities become culture?
Regulatory decisions around AI will shape the future of digital ecosystems
Niche is the way forward: DSP’s need function, not features
The future of AI will orient around datasets… which will put the user in a front-and-centre blind spot
Ad responsiveness in the era of content saturation
Are social platforms responsible for weird objects being thrown at pop stars?
Clutter versus curation: The cure to entertainment’s attention saturation woes
AI is the new digital ad industry… but the stakes are far greater
The X rebrand is Twitter’s Meta moment… but there’s already a Meta
Barbenheimer, the Hollywood strikes, and AI: Is film at a cultural turning point?
