Ashleigh Millar
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’
Social media marketing is becoming its own cultural moment
'Unholy' goes viral Social media marketing campaigns need audience support
Midnights: modern-day music marketing 101
BeReal success: where is the popular app headed?
Andrew Tate, the manosphere and social media platform responsibility
Re-creating the creator economy
Netflix sues Barlow and Bear: is all fair in love and content creation?
Minions versus Lightyear: a tale of two contrasting fandoms
Instagram is trying TikTok features on for size – but does the shoe fit?
Is the rising popularity of the BeReal app proof that raw authenticity is the social media trend of 2022?
Non-music companies should be taking notes from the music marketing playbook
Why Disney’s Encanto is a cross-generational success
Why Instagram is climbing aboard the subscription bandwagon
Why UK Christmas number ones are the current charity of choice
Subliminal marketing in the social era
A red-hot cultural movement (Taylor’s Version)
