Media and Marketing Case Studies from MIDiA Research

Case Studies: Media and Marketing

Taylor Swift and the art of building a fanbase

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Case Study by Hanna Kahlert

1 Jun 2023

Audience Insight

Media and Marketing

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Covers.ai and why Universal Music Group’s call to keep AI away from streaming platforms may be too little, too late

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Case Study by Hanna Kahlert

2 May 2023

Media and Marketing

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Just BeReal
Why simple can be better for social (and beyond)

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Case Study by Hanna Kahlert

1 Mar 2023

Audience Insight

Media and Marketing

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How OpenAI fits into the growing need for scarcity in digital entertainment

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Case Study by Hanna Kahlert

1 Feb 2023

Media and Marketing

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'Unholy' goes viral
Social media marketing campaigns need audience support

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Case Study by Hanna Kahlert and Ashleigh Millar

31 Oct 2022

Marketing Strategy

Media and Marketing

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Culture booms creatively when under constraint
The rise of house music

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Case Study by Hanna Kahlert

30 Sep 2022

Media and Marketing

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TikTok
A fandom community powerhouse

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Case Study by Hanna Kahlert

31 Aug 2022

Media and Marketing

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The Morbius fandom misread

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Case Study by Hanna Kahlert

29 Jul 2022

Audience Insight

Media and Marketing

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Taco Bell’s TikTok Musical with Doja Cat and Dolly Parton

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Case Study by Hanna Kahlert

29 Jun 2022

Media and Marketing

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Bored Ape Yacht Club
BAYC cracks the code for NFT fandom

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Case Study by Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

11 Jan 2022

Media and Marketing

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Beer Buddy
Beer Buddy | The case for social app simplicity

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Case Study by Hanna Kahlert

19 Apr 2021

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BBC Sounds
BBC Sounds sets a blueprint for broadcaster podcast strategy

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Case Study by Mark Mulligan

9 Oct 2020

Digital audiences

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