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Case Studies: Marketing Strategy

How Crunchyroll became a driver of anime’s fandom and scenes

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Case Study

Ben Woods
April 2025
Streaming
US
free
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Nobody Sausage
A masterclass in relatable content from a virtual sausage

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Case Study

Ashleigh Millar
July 2023
Rihanna
Samsung
TikTok
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'Unholy' goes viral
Social media marketing campaigns need audience support

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Case Study

Hanna Kahlert and Ashleigh Millar
October 2022
TikTok
Marketing Strategy
Media and Marketing
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