Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The rise of the silver streamer 55+ demographic reshapes video streaming
Sports Fans Consumer Snapshot Q1 2021
Monetising Fandom Unlocking growth beyond games
Super League feels the cost of forgetting fans
What live in 2021 can learn from live in 1921
MUSIC & GAMING: A NEW WAY TO PLAY
Gamers: The new frontier of music’s fan-centric growth
Video consumer snapshot Q4 2020 US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil
D-Day for sports has finally arrived (in Italy)
BE THE CHANGE: WOMEN MAKING MUSIC 2021
Digital consumption habits How tomorrow’s audiences will reshape entertainment
The billion-dollar content play: Why Amazon is intentionally overpaying for its NFL rights
What does the NFT hype mean for artists?
Entertainment fandom Monetise fandom, not attention
Is gaming the solution to sports’ Gen Z problem?
Q4 2020 US D2C deep dive An attention recession looms
The COVID bounce and the coming attention recession
MIDiA welcomes three new hires
